Kelty launches into 2011 with a brand new website

Providing Kelty shoppers with a variety of new and interactive tools, makes it easier than ever to find the gear you need

BOULDER, COLO. (For Immediate Release) – Kelty proudly announces the launch of the brand new, highly interactive website, designed with new and innovative tools to help shoppers more effectively connect with the gear they need and the brand they love.

Created in conjunction with Boulder, Colo.-based Internet design firm Mapleton Hill Media, the new site features advanced browsing functionality and streamlined navigation; a Kelty Family Membership program; and live social media feeds to keep shoppers informed, engaged, and updated on the latest news direct from Kelty.

“Kelty’s product offering has grown by leaps and bounds since 1952 when our first pack was sold,” said Sue Timbo, marketing director with Kelty. “With eight product categories and over 125 individual items offered in a variety of different sizes and colors, we saw a need to make our site as easy to shop as possible. The upgrades we’ve made to will seamlessly connect our shoppers with the best gear for their next adventure.”

Highlighting the breadth of Kelty’s equipment offering, the new makes it simple for consumers to find exceptional gear for any outdoor activity. From luxury Basecamping with the family, to extended adventures in the backcountry, to a day at the park with the kids, makes it easy for anyone to find and purchase the right equipment.’s newest features will allow shoppers to filter products by price, activity, and attributes such as gender, color, or size. As users search products, a new auto-complete search tool speeds searches by providing on the fly results while a new ‘Quick View’ format gives immediate product information on price, color options, and user review ratings. The result is a much more informed buying decision in less time.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Vintage, Lighting, Basecamp and KIDS. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to, or call 800.423.2320.