Kelty K.I.D.S. gears up as exclusive stroller of Baby Boot Camp

Integrated mom-and-baby fitness program to utilize 2005 JPMA award-winning Kelty K.I.D.S. strollers
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BOULDER, COLO (April 27, 2006) – Kelty will be the exclusive stroller sponsor of Baby Boot Camp, a national mom-and-baby fitness and strength program with classes in more than 160 locations across the United States, Canada, Australia and Bermuda.

Placing their award-winning Kelty K.I.D.S. strollers in front of active mothers through Baby Boot Camp, Kelty is building on their growing grassroots campaign to reach active women -- a coordinated outreach that includes the recent launch of www.KeltyWoman.com as well as specific marketing and retail strategies.

“For Kelty, this is a remarkable chance to connect with perhaps the most discerning and active consumers of family products -- new moms,” said Kenny Ballard, president of Kelty.

Baby Boot Camp (www.babybootcamp.com) offers innovative group exercise classes for new mothers, integrating babies and toddlers into the workout through the use of jogging strollers. By teaming mother and child in an organized workout program, Baby Boot Camp helps to improve spirits, create new friendships -- and deliver a great workout.

“Women need energy and strength to care for babies and toddlers, so building physical fitness and strength is our focus. But the social aspect of our classes is equally important,” said Kristen Horler, founder and CEO of Baby Boot Camp. “While children enjoy being outdoors and having the chance to socialize with other kids, mothers also thrive on the chance to meet other new parents and share experiences.”

Kelty will provide the Kelty K.I.D.S. Speedster Deluxe Stroller – winner of the 2005 JPMA Innovation Award – to select Baby Boot Camp franchises. With more than 300 classes per week, Baby Boot Camp students and instructors will provide Kelty with invaluable real world feedback.

Additional partnership benefits include co-branding opportunities for Baby Boot Camp and Kelty K.I.D.S. strollers and accessories; as well as in-store promotions linking Kelty K.I.D.S. products to local Baby Boot Camp programs.

ABOUT BABY BOOT CAMP: With the goal of meeting the physical, emotional and logistical demands of new motherhood, Baby Boot Camp combines strength training with cardiovascular exercise. An option of 55- or 75- minute classes is provided, based on fitness level. Small groups allow for one-on-one interaction with the instructor and camaraderie with other women in the class. For more information, please visit www.babybootcamp.com

ABOUT KELTY: Kelty is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Light & Fast, Trail, Travel, and Base Camp gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320. ###

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