KEEN Kicks Off Intensive Sock Testing Program on the Pacific Crest Trail


Portland, OR – April 2013 – KEEN Inc., the creator of innovative hybrid products for outdoor enthusiasts, is launching an intensive consumer testing program this summer on the Pacific Crest Trail. One of the world’s longest-lasting socks, the KEEN Olympus hiking socks are constructed to withstand 2663 miles of the PCT and beyond.

Last week, KEEN gave more than 130 pairs of Olympus socks to thru-hikers at the PCT kickoff event in Campo, CA. KEEN also anointed 14 hikers as KEEN PCT Olympus Ambassadors, supplying them with Olympus socks for their entire journey.

The PCT stretches from southern California to Canada and ranges in elevation from sea level to more than 13,000 feet. The route passes through 25 national forests and seven nation parks. Averaging 20 miles of hiking each day for up to six months, KEEN’s PCT Olympus Ambassadors will put their socks through the toughest conditions.

“We’re thrilled to have the Olympus put to the test this summer on the Pacific Crest Trail. Our ambassadors are going to give us so much great information about how the socks perform on their journeys,” said Tim McGuire, Business Unit Director for Bags and Socks at KEEN. “We believe the Olympus socks will stand up to any adventure. The PCT is a perfect testing ground.”

Throughout their journeys, the Olympus Ambassadors will send technical information on the performance of the socks back to the KEEN product team, as well as update their own blogs about their adventures from the trail. Fans can follow the Olympus PCT Ambassadors on social media with the hashtag #OlympusPCT.

What makes the Olympus so indestructible? The body of the sock is made of moisture-wicking, non-itch merino wool while the toe and heel are reinforced with Dura-Zone, which contains a patented fiber proven to be 15 times stronger than steel.

The socks are both durable and comfortable thanks to a range of new technologies. Heel Hold, the new heel pocket construction, provides a snug fit and continuous comfort. Plus, the Olympus socks feature a 90-degree angle between the ankle and foot and KEEN’s signature left and right fit. Both attributes allow the Olympus socks to perfectly envelope the shape of each foot. Like all of the socks in the KEEN collection, Olympus socks are knitted with a hidden Wundersteam under the toe to eliminate bunching and irritation, and engineered with comfort zones right where they are needed.

Each KEEN Olympus sock comes with a Guaranteed for Life Warranty. KEEN is so confident in its construction, if any pair of KEEN Olympus socks wear out, KEEN will replace them, no questions asked.

About KEEN

KEEN Inc., manufacturer of original hybrid footwear, bags and socks was founded in 2003. Headquartered in Portland, Oregon, KEEN offers innovative hybrid products that enable outdoor enthusiasts to enjoy an active lifestyle. Known for its innovation and creativity, KEEN started with the invention of the first sandal that protects the toe - the Newport. Since its inception, the company has applied that same problem-solving design approach to expand its footwear collection and offer bags and socks. KEEN offers products that allow people to go anywhere, from trekking the wilds of the world, exploring a cool city, heading to work, or skipping to a playground down the street. KEEN's products are sold in specialty footwear, travel and outdoor retailers, premium-sporting goods retailers and major outdoor specialty retail chains worldwide. In 2010, 2011, and 2012 KEEN was named one of "America's Best Places to Work" by Outside magazine. KEEN strives to demonstrate integrity and leadership while promoting a vibrant, inclusive community.

Discover more about KEEN and keep up with us online at, and




KEEN Announces Support for the Pacific Crest Trail Association

Portland, OR – July 2013 – KEEN Inc., leader in hybrid footwear for outdoor enthusiasts, commits to support the Pacific Crest Trail Association (PCTA) and its conservation efforts with grants, engagement activities and fundraisers.  The Pacific Crest Trail stretches 2,650 miles more

KEEN Launches Fan-Powered Grant Program: The KEEN Effect

Portland, OR – November 4, 2013 – KEEN is unveiling The KEEN Effect a, fan-activated grants program designed to support projects that fuel people’s passion for protecting the environment and promoting responsible outdoor participation. “At KEEN, we believe spending time outdoors more

Vasque logo

Vasque Announces 2015 Thru-Hike Syndicate Expansion to the Pacific Crest Trail

Red Wing, MN – Following a successful launch of the 2014 Thru-Hike Syndicate, Vasque is excited to announce the expansion of the 2015 Thru-Hike Syndicate to include the Pacific Crest Trail (PCT). 2014 was the inaugural year for this multi-brand initiative, which included Vasque, more

LEKI Supports Pacific Crest Trail Association’s WILD Movie Promotion

Buffalo, NY – A longtime supporter of the Pacific Crest Trail Association (PCTA), LEKI announced today their sponsorship ofthe non-profit organization’s WILD movie promotion, which includes support of a unique microsite and inclusion in social media efforts, events and press more

new_granite_gear_logo (1)

Granite Gear Sponsored Packing It Out Team Carries 721 lbs. of Trash off the Pacific Crest Trail

Two Harbors, MN - The two thru-hikers of Packing It Out have successfully completed their journey of environmental stewardship on the Pacific Crest Trail, picking up 721 pounds of trash along the way. Seth Orme and Paul Twedt ended their thru-hike on September 28th, and are more

Mike Abbott

KEEN Announces New President

Portland, OR -- KEEN Inc., the leader in hybrid outdoor performance products, announced today that Mike Abbott will become the new president of the company starting Monday, July 8. The top executive was carefully selected for his ability to help expand the brand globally and more

gg logo april 2016

Granite Gear Sponsored Packing It Out Team Attempts to Carry 1,000 lbs. of Trash off the Pacific Crest Trail

FOR IMMEDIATE RELEASE CONTACT: Molly Smithson Darby 828.254.0915 o Granite Gear Sponsored Packing It Out Team Attempts to Carry 1,000 lbs. of Trash off the Pacific Crest Trail Two Harbors, MN—April 20, 2016—Granite Gear athletes and more

class 6

KEEN's New Amphibious Collection Delivers Dual Performance

Portland, OR – Creator of the original protective sport sandal, KEEN debuts a new level of amphibious performance with the Rapids Collection for Spring/Summer 2014. The Class 6 and Class 5 sandal styles offer classic KEEN fit with the benefit of ultra-durable, lightweight more


KEEN Launches Give-With-Purchase Program to Fund River Clean-Up Tour

Portland, OR – March 5, 2014 – This spring, KEEN Footwear will partner with River Network to support 14 river clean-ups across the U.S. through a give-with-purchase program at participating retail locations. “KEEN’s commitment to protecting the places we play has been a pillar of more