KEEN Expands Distribution to Mexico Through Partnership with Deportes

KEEN Inc. announced its partnership with sports specialty retailer Deportes Martí, making the KEEN brand available in Mexico for the first time.

KEEN Inc. — a leader in hybrid outdoor performance products, including footwear, socks and bags — announced its partnership with sports specialty retailer Deportes Martí, making the KEEN brand available in Mexico for the first time. Mexico joins the brand's existing markets in the U.S., Canada, China, Russia, Australia, New Zealand, Japan, Korea and throughout Europe.

Deportes Marti ( is the exclusive retail partner for the KEEN brand in Mexico for 2009. The retailer is the largest sports specialty retailer in the country with more than 100 stores, a web business and a chain of sports fitness clubs. Deportes Martí is also the largest road race organizer and event manager in Mexico.

"We have seen phenomenal demand for our products since we launched the KEEN brand five years ago. That demand has spread internationally," said Pepe Lozano, International Sales Director for KEEN. “We're thrilled to expand into Mexico through a partnership with the premier sporting good retailer Deportes Martí.”

The two companies announced their partnership at Deportes Martí located at Blvd. Adolfo López Mateos 1181, Col. San Pedro de los Pinos, Álvaro Obregón C.P. 01180s, México , Distrito Federal.

Renowned Mexican sailor Galia Moss, the first Latin-American woman to cross the Atlantic in a wind propelled vehicle, attended the event. The announcement fell close to the year anniversary of Moss' historic 41-day voyage from Port of Vigo in the Northern part of Spain to the Mexican Caribbean. The sponsors of her voyage, by Televisa Foundation, ARA Foundation and the Provivah Trusteeship, pledged to donate one home to an impoverished family for every eight nautical miles. The pledge translated to 644 homes for families from Hidalgo, Tamaulipas and Michoacán.

“Galia Moss embodies the spirit of the KEEN community, filled with individuals who are creating possibilities, playing outside and caring for the world around them,” said Sergio Vallejo, Marketing Manager for Deportes Marti.

The retailer began offering an extensive selection of KEEN footwear, socks and bags on April 24, 2009.

About KEEN
KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first recognized for its Newport sandal, which featured patented toe protection technology. The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid.Care, the company provides support to a variety of social and environmental organizations around the globe. Based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe. To learn more, visit ###