KEEN Establishes its Position as a Comprehensive Hiking Resource with the Premium Durand WP

Author:
Updated:
Original:

Portland, OR – January 2014 –For Fall 2014 KEEN adds the Durand collection to its industry leading hiking selection, establishing the brand as a comprehensive hiking resource with styles for any trail adventure. The Durand collection offers hikers looking to log serious miles a full-featured, durable option from KEEN. The Durand WP Mid and Low (MSRP $180/$160) compliment the versatile Targhee, KEEN’s number one selling hiking style, the light hiking Marshall collection, a 2013 fan favorite, and the low profile multi-sport CNX collection.

Built in KEEN’s backyard at its Portland, Oregon factory, the Durand features a unique direct-inject construction technique that attaches a water-proof Nubuck leather and breathable mesh upper directly to the midsole resulting in unprecedented durability.

Men's Durand Mid WP

Designed to offer the wearer underfoot support, cushioning and protection on long hikes, the Durand employs a PU blended midsole and integrated heel cushion that rebound step after step. In a compression test conducted to demonstrate how the Durand resists compacting overtime, results showed after one million steps, the KEEN PU midsole compressed 3 percent vs. more than 50 percent compression of a traditional EVA midsole.

“Our midsole material keeps its cushioning, protective and stabilizing qualities, from the first step to the millionth.” said Jeff Dill, KEEN’s outdoor business unit director. “The Durand also offers an integrated heel cushion that locks directly into the insole to support the foot while maximizing shock absorption for comfort hikers can trust.”

Built for varying terrain, the Durand features a dual-compound outsole that combines two distinct types of rubber - one around the edges to maximize edging and grip, and another in the center to maximize durability in high wear areas. The KEEN.DRY waterproof membrane makes the Durand unstoppable in wet conditions. A lightweight and rigid TPU shank adds stability and midfoot support.

“Superior construction combined with comfort-driven design make the Durand styles a must-have for hikers looking to log countless miles with each step as comfortable as the first.” said Dill. “Hikers have come to expect top-quality products from KEEN, because of our promise of fit, comfort and durability. For Fall 2014, we’re building on our reputation as a go-to trail resource by offering a vast array of styles from light day hikers, all the way to backpacking hikers ready to spend miles out on the Pacific Crest Trail.”

American Built

Using premium construction techniques, the Durand WP is built only five miles from KEEN’s headquarters in Portland, Oregon. Opened in 2010, the Portland Factory is a 15,000 square foot facility that assembles shoes using a direct-inject process, which adheres the outsole of the shoe directly to the upper- significantly increasing durability. KEEN envisions the Portland Factory as more than a manufacturing plant, but as a space for teaching and learning, where customers and community can observe the cutting-edge of footwear manufacturing.

About KEEN

Inspired by a love of the outdoors, KEEN Inc. manufacturer of hybrid outdoor and casual products, including footwear, bags, socks, and clothing, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in Portland, Palo Alto, Tokyo, Prague and Toronto, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, care. Learn more at www.keenfootwear.com.

Related

Lockout

Forsake Solidifies its Position as the Sneakerboot Source for Outdoor Enthusiasts

Boston, MA – Jan. 13, 2015 – Forsake, creators of all-weather Sneakerboot footwear that blends comfort, performance, and style through functional design and practical technology, is building on the success of the brand’s inaugural winter season with two new Fall/Winter 2015 ...read more

Tim

KEEN Announces Support for the Pacific Crest Trail Association

Portland, OR – July 2013 – KEEN Inc., leader in hybrid footwear for outdoor enthusiasts, commits to support the Pacific Crest Trail Association (PCTA) and its conservation efforts with grants, engagement activities and fundraisers.  The Pacific Crest Trail stretches 2,650 miles ...read more

KEEN Parks its Newest Garage in Palo Alto

Portland, OR – June 7, 2013 –Tomorrow, KEEN will celebrate the grand opening of its fourth KEEN Garage in downtown Palo Alto, California, not far from Alameda where the company was founded in 2003. The store, the second in the United States, is opening as the company celebrates ...read more

Mountain Hardwear Takes a Comprehensive Approach to its Athlete Team

Richmond, Calif. (December 19, 2014) – Mountain Hardwear, Inc., a leader in innovative, premium outdoor apparel, equipment and accessories, deepens its commitment to its Athlete Team in 2015, supporting and lauding their personal and professional achievements. The brand will ...read more

KEEN Donates $100,000 to 25 Non-Profits

Portland, OR – January 21, 2014 – Today, KEEN, the original hybrid footwear company, announced the inaugural KEEN Effect grant recipients. Designed to support projects that fuel people’s passion for protecting the environment and inspiring responsible outdoor participation, the ...read more

WapatoTall WP

KEEN Delivers Style and Warmth with Winter-Ready Boots

Portland, OR – January 2014 – Complimenting its trusted winter boot collection, for Fall 2014, KEEN debuts cozy, insulated styles for women with luxe touches and snow-ready designs. The Wapato Tall WP (MSRP $150) and Mid WP (MSRP $130) blend the KEEN promise of fit and ...read more

KEEN Commissions and Creates Towering Timber Carvings at OR

Portland, OR – January 22, 2014 - While the outdoor industry celebrates innovation and inspiration this week at the 2014 Outdoor Retailer Winter Market, KEEN, the original hybrid footwear company, has commissioned two artists to carve and create towering wooden sculptures across ...read more

KEEN_KEENVictoria

KEEN Debuts Women’s Leather Summer Sandals for Work and Play

Portland, OR – July 22, 2014 – Meandering city strolls, winding country walks and picnic lunch excursions all call for footwear with both style and comfort. The KEEN Spring/Summer 2015 casual collection is ready for boardwalk, sidewalk, and any place without a ceiling. “If ...read more

KEEN Ambassador and Founder of Outdoor Afro Wins National Conservation Award

National Wildlife Federation recognizes Rue Mapp with National Conservation Achievement Award Today KEEN Ambassador and Outdoor Afro founder Rue Mapp was awarded the National Wildlife Federation’s (NWF) 2014 Communications award. Mapp received this prestigious award for her ...read more