KEEN Commissions and Creates Towering Timber Carvings at OR

Author:
Updated:
Original:

Portland, OR – January 22, 2014 - While the outdoor industry celebrates innovation and inspiration this week at the 2014 Outdoor Retailer Winter Market, KEEN, the original hybrid footwear company, has commissioned two artists to carve and create towering wooden sculptures across the street from the Salt Palace in Salt Lake City. Using chainsaws and woodcarving tools, Northwest artists Matt Hambrook and Robert Tidwell will work each day of the Outdoor Retailer show, creating four massive wood carvings. Spectators are welcome to watch as the wood is transformed into inspiring sculptures.

“Totem poles are great story-telling pieces that are rich in history of communities and the outdoors. The KEEN wood carvings take inspiration from totem poles and are a unique way of telling the story of our fans, the places we play, and our hybrid philosophy,” said Linda Balfour, marketing director at KEEN.

KEEN collaborated with the artists and designed the wood carvings to tell the stories of the places, and communities that inspire the brand. The goal of the project is to spark imagination and encourage OR attendees to remember their own connections to the outdoor places they play.

Once completed, two of the carvings will be donated to Cannon Greens Community Garden in Salt Lake City. Last summer, KEEN donated $5,000 to the community garden and together provided locally grown fresh food to more than 3,000 OR attendees.

The other two carvings will be brought back to KEEN’s headquarters in Portland, OR for display.

Each 17-foot-tall wood carving portrays different scenes to tell a unique story.

• The Cannon Greens Community Garden Wood Carving is inspired by scenes from the garden filled with growing plants, bees and ladybugs and a harvest.
• The Wasatch Community Wood Carving tells stories of the Wasatch community enjoying the great outdoors.
• The Places We Play Wood Carving highlights the hybrid roots of the brand through stories from KEEN insiders about their adventures on mountain, trails, water and city streets.
• The KEEN History Wood Carving tells the story of KEEN as a brand; From the Newport sandal that started it all, to disaster relief for the Asian Tsunami, to Create, Play and Care, the pillars of HybridLife, to places KEEN’s products enable its fans to play.

About KEEN
Inspired by a love of the outdoors, KEEN Inc. manufacturer of hybrid outdoor and casual products, including footwear, bags and socks, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in Portland, Palo Alto, Tokyo, Prague and Toronto, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, and care. Learn more at www.keenfootwear.com.

Related

KEEN Donates $100,000 to 25 Non-Profits

Portland, OR – January 21, 2014 – Today, KEEN, the original hybrid footwear company, announced the inaugural KEEN Effect grant recipients. Designed to support projects that fuel people’s passion for protecting the environment and inspiring responsible outdoor participation, the ...read more

 KEEN ambassador oceanographer, researcher and explorer Kristian Gustavson leading the Riverview Project on the Sacramento River

KEEN Follow Your Feet Campaign Inspires Outdoor Enthusiasts to Take Steps to Make a Difference

KEEN partners with Below the Surface and River Network to engage with fans through community events and nonprofit projects Portland, OR – June 2, 2014 – Since its inception, KEEN has been dedicated to making a positive difference in the lives of its fans by creating original ...read more

Full-Tour- stringdusters

KEEN Supports Infamous Stringdusters' Tour to Launch Latest Album

Portland, OR – March 13, 2014 – Kicking off today, KEEN Footwear is pleased to announce its support of the Infamous Stringdusters’ 25-city Let It Go Album Release Tour. Playing shows across the country this spring, the Infamous Stringdusters is a band that seamlessly and ...read more

KEEN Ambassador and Founder of Outdoor Afro Wins National Conservation Award

National Wildlife Federation recognizes Rue Mapp with National Conservation Achievement Award Today KEEN Ambassador and Outdoor Afro founder Rue Mapp was awarded the National Wildlife Federation’s (NWF) 2014 Communications award. Mapp received this prestigious award for her ...read more

Tim

KEEN Announces Support for the Pacific Crest Trail Association

Portland, OR – July 2013 – KEEN Inc., leader in hybrid footwear for outdoor enthusiasts, commits to support the Pacific Crest Trail Association (PCTA) and its conservation efforts with grants, engagement activities and fundraisers.  The Pacific Crest Trail stretches 2,650 miles ...read more

Harvest IV_Daypack_Blue_F (2)

KEEN Harvest IV Bag Collection Takes Flight at OR

KEEN Harvest IV Bag Collection Takes Flight at OR Made from paraglider wings, each bag purchase will benefit the Cloudbase Foundation Portland, OR – August 4, 2014 – Daypacks see so much each day traveling to work and school or hitting the trail, but the new KEEN Harvest IV ...read more

IMAGERIVER

KEEN Launches Give-With-Purchase Program to Fund River Clean-Up Tour

Portland, OR – March 5, 2014 – This spring, KEEN Footwear will partner with River Network to support 14 river clean-ups across the U.S. through a give-with-purchase program at participating retail locations. “KEEN’s commitment to protecting the places we play has been a pillar of ...read more

WapatoTall WP

KEEN Delivers Style and Warmth with Winter-Ready Boots

Portland, OR – January 2014 – Complimenting its trusted winter boot collection, for Fall 2014, KEEN debuts cozy, insulated styles for women with luxe touches and snow-ready designs. The Wapato Tall WP (MSRP $150) and Mid WP (MSRP $130) blend the KEEN promise of fit and ...read more

BEER

KEEN and Widmer Brothers Launch a Limited Edition Brew for a Cause

Portland, OR – March 10, 2014 – Last week, KEEN Footwear teamed up with Portland-based Widmer Brothers Brewing to launch a limited-edition, small-batch beer to raise awareness and membership for the Portland Bicycle Transportation Alliance. The Full Fender Brown Ale debuted ...read more