Katadyn North America is pleased to announce the addition of Tracy Parker as Marketing Communications Manager (replacing Kristin Bendt). Tracy comes from the marketing and advertising industry and her focus will be to take Katadyn’s marketing strategy to the next level. Tracy is an avid outdoor enthusiast and was looking for an opportunity to blend her outdoor passions with her career.
“We are excited to have Tracy as an integral part of our team,” said Shawn Hostetter, President of Katadyn North America. “Katadyn sales are at record levels. As our market continues to expand, we must provide better support to our retail partners than ever before. One of Tracy’s key functions will be to improve sales tools for our retailers in addition to coordinating advertising and PR projects”.
Parker’s addition to the Katadyn team comes at an appropriate time. Katadyn is launching new packaging at the Summer Outdoor Retailer show in addition to updating their best-selling models – the Katadyn Hiker and Hiker Pro.
“These changes will help retailers to drive increased sell through” said Hostetter. “The new packaging provides better information about our products, including QR codes that link to 1 minute product videos. In a technical category, the goal is to provide retailers with all the tools needed to grow sales in 2012 and beyond.”
Tracy Parker may be reached at email@example.com or 800-755-6701, ext 117. Katadyn North America (Katadyn and Optimus products) will be in OR Booth #36127.