K2 Outdoor promotes Steve Christie to Director of Sales of New Outdoor Products Division


Seattle, WA (November 10, 2016) – K2 Sports is pleased to announce the promotion of Steve Christie to the Director of Sales role for its Outdoor Products division, comprised of BCA and Madshus, along with Atlas and Tubbs Snowshoes. Steve successfully managed the sales of BCA products in the United States in his prior role, and will now add Madshus Nordic, Atlas and Tubbs, to his responsibilities.

“Steve’s knowledge of the outdoor industry and enthusiasm for winter sports make him the ideal candidate for this position,” said Robert Marcovitch, President of K2 Sports. “Steve’s commitment to customer satisfaction and teamwork will certainly provide the framework for the continued growth we expect in our outdoor businesses within the United States.”

“Our goal is obviously to grow at the retail sales level, but we’re also very keen on growing brand awareness and strengthening consumer participation in these sports,” Steve Christie said.

As a further sign of commitment to the Nordic category within K2, Norway-based Madshus announced today its signing of Ole Einar Bjorndalen. Ole Einar is the most medaled Olympian in the history of the Winter Olympic Games, with 13 medals in total at this point.

“As the most successful biathlete of all time with 44 medals, twice that of any other biathlete, I am thrilled that Ole Einar continues to recognize Madshus as a key component in his racing successes,” said Marcovitch. “With the 2018 Olympics on the horizon, our ongoing relationship with this brilliant athlete is a testament to our belief and ongoing investment in the Madshus Nordic ski and ski boot program.”

About K2 Sports : K2 Sports, based in Seattle, Wash., has achieved unparalleled success through innovative product offerings and great customer service. The company operates 10 brands and is globally renowned for its non-traditional advertising, graphics, and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea, and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods. For more visit: http://www.k2sports.com