Springfield, MO â€“ June 1, 2011 â€“ KÃ¼at Racks â€“ makers of lightweight, stylish and easy-to-use racks â€“ is reaching out to their neighbors in Joplin, Missouri, which is just a short drive down I-44 from the company's headquarters. Joplin was recently devastated by a tornado's direct hit.
KÃ¼at has created a new â€œÃ¼niteâ€ t-shirt, which is available through their online store, www.shop.kuatracks.com. Proceeds from the shirt, which retails for $20, will be donated to Convoy of Hope, the nonprofit that is currently distributing tens of thousands of pounds of food, water and supplies in devastated neighborhoods. KÃ¼at is donating 100 percent of the purchase price for the first 100 shirts sold, for a total donation of $2000. The company will then donate the net proceeds (about $13 per shirt) for all other â€œÃ¼niteâ€ t-shirt sales.
â€œThese people are our neighbors, so we wanted to do something to help them immediately,â€ said Luke Kuschmeader, Founder, CEO and President of KÃ¼at.Â â€œWe are "Ã¼nited" with them and committed to doing what we can to help them get through this very difficult period.â€
KÃ¼at plans to make the â€œÃ¼niteâ€ t-shirt an ongoing fundraiser, with sales proceeds going to other charity programs in the future.
About KÃ¼at Racksâ€¨
Founded in 2007, KÃ¼at Racks designs lightweight, stylish, easy-to-use racks designed by cyclists for cyclists. The Springfield, Missouri-based company makes more than just bike racks, it creates destination hardware that provides both superior function and style for the road. For more information about KÃ¼at, visit http://www.kuatracks.com/