Justin’s Adds New Natural Sales Manager - SNEWS

Justin’s Adds New Natural Sales Manager

Boulder-based Justin's is pleased to announce the hire of Michael Draper as Natural Sales Manager for the Justin’s brand. The hire marks another growth step for Justin's, as well as a commitment to its core customer, the natural retailer.
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Justin's Adds New Natural Sales Manager

Natural food company augments sales team with seasoned sales executive to manage natural trade

BOULDER, Colo. (March 16th, 2011) – Boulder-based Justin's—a pioneering and rapidly expanding leader in the organic, all-natural nut butter category— is pleased to announce the hire of Michael Draper as Natural Sales Manager for the Justin's brand. The hire marks another growth step for Justin's, as well as a commitment to its core customer, the natural retailer.

Draper joins Justin's after ten years of diverse sales experience in the consumer goods, natural products, and specialty markets. He majored in economics at the University of Iowa and began his career at the Pepsi Bottling Group, where he fast-tracked through the ranks to lead a team of thirteen as Territory Sales Manager. Later, he fine tuned his sales skills as a Sales Representative at GoLite, and then at Pangea Organics as an In-House Sales Manager.

“As our brand recognition continues to grow, the addition of a talented sales person like Michael will enable us to further our relationships in the natural trade,” says Justin's founder and CEO, Justin Gold. “Our business continues to expand as the public's desire to buy organically and naturally increases. We're excited to have Michael aboard to help take Justin's to the next level, both with new and existing retail partners.”

In his new role, Draper is responsible for creating and developing relationships with regional and national retailers, and driving the growth and development of Justin's internal sales team. Draper will keep the team focused on their primary goal of expansion in the natural channel.

About Justin's
Justin's, a pioneer in the natural food industry, produces organic and all-natural nut butter spreads and peanut butter cups. Justin's was founded in 2004 as owner Justin Gold began making homemade nut butters using a food processor in his home kitchen, and selling them at the Boulder Farmers Market. Today, Justin's is available internationally and across North America at fine retailers including: Whole Foods Market, Safeway, Kroger, Wegman's, Cost Plus World Market, SuperTarget, Jewel-Osco, HEB, Sprouts, JetBlue and many more. Justin's nut butters are available in 16-ounce jars, 1.15-ounce squeeze packs and .5-ounce squeeze packs in eight delicious flavors: Chocolate Almond, Maple Almond, Honey Almond, Classic Almond, Chocolate Peanut, Honey Peanut, Classic Peanut and Chocolate Hazelnut. Justin's Peanut Butter Cups are available in dark chocolate and milk chocolate 1.4oz, two-cup packs. For more information please visit: www.justinsnutbutter.com.

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