Johnson Outdoors Hires Currier & Associates for Pacific Northwest

Johnson Outdoors has hired Currier & Associates of Brush Prairie, Washington to represent the Eureka!, Silva and Silva Tech4.O brands in the Pacific Northwest.

BINGHAMTON, N.Y. (August 2006) – Johnson Outdoors today announced that it has hired Currier & Associates of Brush Prairie, Washington to represent the company's Eureka!, Silva and Silva Tech4O brands in the Pacific Northwest. Currier & Associates' territory will cover Alaska, Washington, Oregon, Montana and northern Idaho.

“Currier & Associates has an outstanding track record in the outdoor and sporting goods industries, working with a wide range of respected companies, including camping gear manufacturers,” said Paul Johnson, director of sales for Eureka!, Silva and Silva Tech4O. “We are especially excited about their expertise in electronic gear for outdoor activities, which will help us grow our Silva Tech4O line.”

Silva designs, manufactures and markets industry-leading instruments that provide feedback on one's outdoor environment, including compasses (analog and digital), plus Silva Tech4O tools that include handheld and watch-style digital computers with over 50 functions including time, altimeter, barometer, compass and logbook, plus advanced digital tools to measure personal performance in outdoor activities including running, walking, snowboarding and skiing. Eureka! designs, manufactures and markets tents and sleeping bags for a wide range of campers and environments.

Silva and Eureka! are divisions of Johnson Outdoors, a leading global outdoor recreation company that turns ideas into adventure. The company designs, manufactures and markets a portfolio of award-winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Johnson Outdoors' familiar brands include: Old Town® canoes and kayaks, Ocean Kayak™, Necky® kayaks, Escape® electric boats, Minn Kota® motors, Humminbird® fishfinders, Scubapro® and UWATEC® dive equipment, Silva compasses and digital instruments, and Eureka!® tents and sleeping bags. For more information, visit and