Jetboil® Introduces New Point of Sale Merchandizing Display Program

Jetboil® will introduce a new point of sale (POS) merchandizing display program along with new packaging for their Personal Cooking System (PCS) family of products for retail locations at Outdoor Retailer Summer Market 2008 (booth number: 36037).
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Jetboil®, the award-winning creators of the revolutionary integrated cooking system, will introduce a new point of sale (POS) merchandizing display program along with new packaging for their Personal Cooking System (PCS) family of products for retail locations at Outdoor Retailer Summer Market 2008 (booth number: 36037).

Jetboil will introduce three new POS merchandizing display promotional offers for Spring 2009. The new program is scalable for smaller retailers and larger stores alike. It includes the starter display, an endcap display and a two-sided freestanding display. Jetboil has invested a significant amount of time and resources to improve its existing POS display presence in retail outlets by implementing a more user-friendly process from start to finish. The new POS design is tool free, easy to order and assemble.

“Jetboil is committed to supporting our retail partners by providing easy to use, versatile and exciting merchandizing options to invigorate sales,” said Perry Dowst, Jetboil CEO and co-founder. “Retailers will find it easier to order, set-up and maintain these new displays.”

Additionally, the new PCS product line packaging design allows consumers to view the product through the clamshell construction, which differentiates Jetboil products from other stove brands using cardboard boxes. Other branding improvements feature less text-heavy packaging and more graphics, making Jetboil products and accessories more visually appealing to customers.

Looking ahead, Jetboil will be unveiling a Web site redesign for fall 2008 that will reflect the new look and feel of the packaging and POS being introduced at the show. The site will be more interactive and easier to navigate.


ABOUT JETBOIL
Since its inception in 2004, Jetboil's revolutionary cooking systems have won numerous awards both inside and outside the outdoor industry. The patented FluxRing® technology, at the heart of Jetboil cooking systems, defines efficiency, safety and ease of use and its introduction has redefined the outdoor cooking category.

The Jetboil team is committed to simplifying and personalizing outdoor cooking and empowering a world of exploration. Jetboil is the trusted and indispensable companion of those who push the limits of their endurance, and the boundaries of their experience.

Visit Jetboil at www.jetboil.com.

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