JakPak™ Retains Terra Public Relations As Firm of Record
EDMONDS, WA (May 1, 2009) – Active Engineering, LLC has retained Terra Public Relations of Jackson, WY, to handle its public relations efforts, including overseeing media introduction, communications and product and brand conversations for the JakPak™ brand.
Active Engineering creates innovative products designed to provide safety and comfort in an unpredictable world, and JakPak is the world’s first all-in-one waterproof jacket, sleeping bag and mini-tent.
“JakPak was born out of a desire to provide shelter for those who need it most,” said Terry Jensen, inventor and co-owner of Active Engineering. “Our goal with JakPak is to offer the perfect alternative personal shelter for anyone who needs a reliable solution to exposure from the elements,” Jensen continued. “As our company grows, our hope is to be able to provide JakPaks to those who need them most, particularly the homeless.”
Active Engineering has also partnered with J. Rose & Associates as master sales agents and operations manager to introduce JakPak to consumer markets around the world.
Jim Rose, owner/founder of J. Rose & Associates said, “we are very excited about the introduction of JakPak to the consumer market and we have found a great partner in Terra PR. Based in Jackson Hole, their experience in the outdoors and outdoor industry gives them authenticity, and the ability to understand and relay not only how a product functions, but the larger story behind it. This is essential to telling our story and building our brand within our key markets and beyond.” Rose continued.
Incorporating a sleeping bag and a minimally-structured tent with insect netting into a lightweight waterproof jacket, the JakPak creates an instant dry habitat that is ideal for outdoor sports enthusiasts, people living in areas prone to natural disaster, sports fans who will not be held back by a little rain, and anyone else who needs shelter, now.
The JakPak will be available beginning August 2009. It is available in Hi-Viz Yellow, Royal Blue and Woodland Camo and comes in sizes Youth, S, M, L and XL.
Active Engineering designs and produces JakPak™, the world’s only all-in-one waterproof jacket, sleeping bag and mini-tent. JakPak provides an alternative portable personal shelter for outdoor enthusiasts and provides a reliable solution for emergency preparedness. For more information, log onto www.JakPak.com or follow them on Twitter. To contact Alli Noland at Terra Public Relations: firstname.lastname@example.org, 307-733-8777, or follow Alli on Twitter.