Jackson Ramps Up Factory for Big '08

Jackson Kayak factory sets sights on being powerhouse of quality, delivery.

Team Jackson Kayak, already a powerhouse on the river with more national and international freestyle competition titles over the past four years than all other whitewater teams combined, is setting its sights on earning the same reputation at the factory that produces the leading brand of whitewater kayaks.

“We want to be known as the powerhouse of quality and delivery,” said Jackson Kayak founder, president and namesake Eric “EJ” Jackson. “Our two main goals for 2008 will be one-week turnarounds and achieving a level of quality never before seen in the paddlesports industry.”

To achieve these ambitious goals, Jackson has added horsepower to the factory management team that has been under the helm of John Ratliff the past three years. Joining Ratliff will be Chief Financial Officer Dave Olson who will lead operations with a big helping hand from industry veteran John Shepherd, formerly of Wilderness Systems and co-creator of Confluence. Don Holden moved up from Atlanta, to take over duties as controller. Tony Lee, is adding rotomolding management to his duties as research and development manager.

Jackson admitted to concern over some production missteps earlier this year that led to some models of boats being sold out early in this summer's selling season and quality slippage during a massive ramp-up this spring. Not willing to repeat such problems, Jackson said he is confident the team he has created will help his company mitigate growing pains and stay ahead of the curve when it comes to quality and delivery, two issues that are so critical to both retailer success and end-user consumer satisfaction. With 2008 projected to be a major breakthrough year for Jackson Kayak, in both whitewater and recreational kayaks, the timing of the formation of this “dream team” could not have been better. Jackson also states that “most of our dealers are depending upon us in 2008 to be their primary supplier, this is a responsibility we don't take lightly. We have one shot at proving that partnering with Jackson Kayak is the most dependable and profitable way to go and we expect to maintain that trust.”

Founded in 2004, family owned and operated Jackson Kayak is the leading manufacturer of whitewater kayaks. The company began producing recreation kayaks with the debut of the Day Tripper series in Spring 2007. For further information visit JacksonKayak.com and JacksonRec.com.


Jackson Kayak Star, Heros Score Big at Reno

Team Jackson Kayak wore out the podium at the recently concluded Third Annual Reno River Festival. Making a clean sweep of the freestyle division, Jackson Kayak founder and president Eric “EJ” Jackson finished first, followed by teammates Stephen Wright and Jay Kincaid who ...read more

Jackson Kayak launches Rec Boats

Jackson Kayak, manufacturer of the top-selling brand of whitewater kayaks, expanded its reach to paddlesports enthusiasts as the first shipments of a new line of recreational kayaks left the factory today bound for dealers across the country. Attention to performance, functional ...read more

Freedom Hawk shifts manufacturing to Jackson Kayak

Sparta, TN - Freedom Hawk Kayaks is switching its manufacturing home base in a move aimed at improving quality and customer service.Freedom Hawk's unique patented kayak fishing boats will be manufactured and shipped out of the Jackson Kayak production facility in Sparta, TN. ...read more

Jackson Kayak answers consumer demand for customization

Recognizing America's love of customizing everything from jeans to muscle cars and sneakers, Jackson Kayak is broadcasting a little known manufacturing secret: customers can customize their new kayak.For the better part of the past year, Jackson Kayak has offered customers two ...read more

Team Jackson Kayak adds NORAM Champ Ruth Gordon

ROCK ISLAND, TN – North American Freestyle Champion and three-time Canadian Freestyle Team member Ruth Gordon is the newest member of the Jackson Kayak Factory Team.Jackson Kayak founder Eric “EJ” Jackson first met Gordon when she was in her early teens and just learning to ...read more

Jackson Kayak, Dane Jackson Sweep National Championships

Jackson Kayak and Dane Jackson swept the USA Freestyle Kayak National Championships that concluded here Sunday at Kelly’s Whitewater Park. Jackson Kayak’s Rock Star, the company’s newest freestyle boat, was the weapon of choice by five of the six paddlers who earned a gold medal. ...read more

Pulliam joins Jackson Kayak

Paddlesports industry veteran Joe Pulliam has joined the senior management team of Jackson Kayak. Tapped to bring insights gleaned from building kayak brands and sales to industry-leading positions, Pulliam describes his role with Jackson Kayak as a generalist who will be ...read more

Team Jackson Kayak Expedition Kayakers Earn International Recognition

Team Jackson Kayak expedition kayakers Rafael Ortiz and Ben Stookesberry are being recognized on international stages next month. Ortiz has been invited to be guest speaker at an adventure travel industry annual meeting in Scotland while Stookesberry will be inducted into the ...read more

Jackson Kayak continues innovation in freestyle with Rock Star debut

Jackson Kayak is kicking off the New Year by turning up the volume and amplifying what the world expects from a freestyle kayak to bring you the Rock Stars. Jackson Kayak’s iconic Star series is will continue to play the game as the new Rock Star line takes to the spotlight on ...read more