Jackson Kayak Unveils Three New Whitewater Models at OR

New paddlecraft released at Outdoor Retailer expand manufacturer’s highly successful whitewater line
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August 2, 2012 – Jackson Kayak will formally unveil two new whitewater kayaks and a Stand Up Paddleboard (SUP) at the Outdoor Retailer Summer Market in Salt Lake City, Utah. Jackson Kayak's new Star series, now production ready, the groundbreaking Karma creek boats alongside the new SUPerCHARGER Stand Up Paddleboard were designed and manufactured at the company's factory in Sparta, Tenn., and will be on full display throughout the expo.

The two new kayaks are an addition to Jackson Kayak's highly successful line of freestyle, river running, creek and all water lines that have kept Jackson Kayak at the lead in market share and units sold. The SUP is a new direction for Jackson.

For the latest line of kayaks, Jackson Kayak returned to the successful partnership in design of David Knight and Eric “EJ” Jackson to produce a full upgrade to their leading freestyle Star series as well as adding depth to the creek/river running line leaning on the success of the 2012 Zen hull design with added creek-savvy innovation. Leading designer Tony Lee teamed with whitewater industry veteran Ken “Hobie”Hoeve to bring Jackson Kayak to a new stage in river craft with his introduction of the SUPerCHARGER, a SUP designed for running rivers and whitewater play.

Kayak:
Star Series
Ready for World Championships Freestyle Kayak- Three sizes, like our past Star series, Star, All-Star, Super Star. Going for more user friendly than the Rock Stars but super high performance. Main differences from past 2010 All-Star, or 2012 Rock Star will be having a longer boat, again, with some of the benefits being slicier smoother feel, but still huge loops and aerial moves. Visual will be a very sexy boat, less stubby. The Stars will focus on lighter weight, fast, smooth, balanced and easy to paddle.
MSRP: $1199
STAR Length: 67” Width: 25-3/8” Volume: 51-1/8 gal
ALL STAR Length: 70-1/2” Width: 26-5/8” Volume: 59-3/8 gal
SUPER STAR Length: 73-5/8” Width: 27-3/4” Volume: 67-5/8 gal

"Star Quote - EJ"

Karma
Jackson Kayak's Fourth Generation Creek Boat in the past 9 years takes a big leap forwards. The Karma takes a turn towards speed, stability, and carving. Following up from the success of the 2012 Zen hull design, the Karma takes the speed and performance of it's sister craft and is built for the tight lines and drops of the creek. Fast, stable, and forgiving, with predictable turning, boofing, and a bow that rises over anything in its way. The Karma will be released in October, 2012 in two sizes.
MSRP: $$1199
KARMA M Length: 8'6” Width: 26” Volume: 83 gal
KARMA L Length: 8'11” Width: 27” Volume: 96 gal

"Karma Quote - EJ"

SUP:
SUPerCHARGER
This board is by far the most stable, stiff, durable and versatile river running SUP ever made. Constructed out of the same material as our whitewater kayaks it gives riders the ability to surf standing waves and paddle the most difficult rapids with ease. Its channel bottom hull and removable fins allow it to track yet spin quickly. It's the board that will outlast and outperform in the river environment.
MSRP – $799
Length – 9' 8” Width – 36” Weight –45 lbs

"I have paddled every type of SUP in whitewater and the SUPercharger is BY FAR the most stable and river worthy board I have ever used. It has it all. Superior stability, incredibly durable and versatile and it punches thru holes and waves yet allows the paddler to turn quickly. It makes any section of river more fun and instills confidence in it's paddler. This is the one board that anyone can hop on and immediately feel the stability and charge the river." – Ken Hoeve, JK SUP Guru

About Jackson Kayak: Jackson Kayak was founded in 2003 by Eric Jackson. Currently located in Sparta, Tenn., near the Caney Fork River, Jackson Kayak designs, builds, and manufactures a multitude of models. Their products are all made in the USA. Their line of high quality kayaks includes whitewater, creeking, touring, environmental, and fishing. Converting an old Levi's Jeans factory into their manufacturing headquarters, Jackson Kayak has assisted not only in furthering the kayak industry but also promoting the economy of Sparta.

CONTACT: James McBeath 613-256-0598

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