Jack Wolfskin announces ​Reimagine Adventure​ campaign.

Publish date:

PARK CITY, UT, Sept 15, 2020 - Jack Wolfskin North America launched ​Reimagine Adventure​ today – a multi-channel brand campaign for the company’s Fall/Winter ‘20 season.

Reimagine Adventure

The past few months have been lessons in change and challenge for all of us. But within this dynamic landscape, we have the power to reimagine what adventure means—not only in the context of recreation but how we shape our lives. ​Reimagine Adventure​ tells the inspiring stories of four individuals who have taken very different trails towards the same goal: defining their own adventures.

In this campaign we hear about the life-affirming adventure experiences of Dr. Rae Wynn-Grant, a National Geographic Fellow and large carnivore ecologist, whose hope is that her love of the outdoors becomes the lasting legacy that she can pass down to her children.

Ben Uyeda, a designer based in Joshua Tree, has always felt a sense of adventure within him. Through Reimagine Adventure,​ he explains how adventure and his designs have become intrinsically entwined.

Reimagine Adventure also introduces us to Carla Riojas, whose more recently developed love for the outdoors has given her the creative muse she needs in her career as a singer and songwriter .

Lastly, we hear from Alex Fuller, whose dramatic change of lifestyle to adventure-inspired living has been the catalyst that’s allowed her to tap back into her creative talents.

Jack Wolfskin partnered with Camp4 Collective and editor Sophia Lou to bring this campaign to life, and the all-female production team are excited to share the stories and provoke a discussion around reimagining adventures.

“We’re really proud of how ​Reimagine Adventure​ was conceived and produced during COVID times. We were able to adapt and take a new approach to production by meeting our story tellers remotely and asking them to self-shoot the entire film. The new process was challenging but something we wanted to prove could be done.” said Diana Seung, General Manager for Jack Wolfskin North America. “We love the stories told by the film and we hope it inspires others to share their own reimagined adventures.”

The campaign underscores the company’s commitment to making the outside more accessible and less daunting, and continues to emphasize that the concept of being ‘outdoorsy’ is a myth. In these times, more than ever, the outdoors should be for everyone.

You can watch the short film ​here​ and share your own adventures using #reimagineadventure and at @jackwolfskin_na​.



Jack Wolfskin North America Announces New U.S. Online Store

PARK CITY, UT., May 5, 2020 - Jack Wolfskin North America, the German-founded producer of outdoor apparel and gear, announced today the launch of their highly-anticipated U.S. online store, us.jackwolfskin.com. The Jack Wolfskin Ecommerce site is designed to provide online ...read more

Blackstone Acquires Jack Wolfskin

Blackstone has agreed to acquire Jack Wolfskin GmbH & Co. KGaA from Quadriga Capital and Barclays Private Equity. The transaction is still subject to approval by the regulatory authorities. "We are pleased to have Blackstone on board as a long-term oriented and experienced ...read more

Jack Wolfskin plans further growth in China

Jack Wolfskin intends further expansion in China and has extended the contract for another five years with its current distribution partner, Tristate. That lays the foundation for future growth in China - a country that is today the second-most important for Jack Wolfskin. The ...read more

Jack Wolfskin expands into Canada

Germany-based Jack Wolfskin and the Double J Fashion Group Inc., in Montreal, Quebec, have agreed a sales partnership for the Canadian market. From Spring/Summer 2012, Jack Wolfskin products will be available on the Canadian market once more. The contract has been agreed for an ...read more

Jack Wolfskin's 2011 revenue rises 22 percent

Idstein, Germany -- In the 2011 financial year Jack Wolfskin was able to significantly increase its consolidated sales figures by 22.5 percent to €355 million, thus reinforcing its strong market position in the long term. All product areas (apparel, equipment, shoes) as well as ...read more

Jack Wolfskin was not sold, contrary to reports

In contradiction to news reports that have circulated in U.S. trade newsletters and international newspapers, Germany-based outdoor specialist Jack Wolfskin has not been sold. Wolfskin President Manfred Hell told SNEWS®, after rumors re-surfaced at and after the recent ispo ...read more

TINCUP Whiskey Debuts New ‘Backcountry Adventure’ Campaign

DENVER (May 31, 2019) – TINCUP®, the Mountain Whiskey, is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the ‘Backcountry Adventure’ campaign. The fully integrated campaign includes a new television spot, digital short film, ...read more

Jack Wolfskin Names Purple Orange Brand Communications as North American Public Relations Agency of Record

Park City, UT (Feb 16, 2020) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand in North America. Over the last 40-years, Jack ...read more


Jack Wolfskin has a new owner

A giant golf company is hoping to push its way into the active lifestyle category with its acquisition of Jack Wolfskin, a German eco-friendly, high performance apparel brand. Callaway Golf Company announced that it has entered into an agreement to acquire Jack Wolfskin for more ...read more