ispovision and sportstyle_ispo with a new presentation

For ispo winter 07 on 4 - 7 February 2007 at the New Munich Trade Fair Centre, two newly conceived and restructured halls are to be introduced in a lavish design for sportstyle_ispo.
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For ispo winter 07 on 4 - 7 February 2007 at the New Munich Trade Fair Centre,
two newly conceived and restructured halls are to be introduced in a lavish design for sportstyle_ispo. These are taking over from sportswear_ispo and will thus facilitate a contemporary and attractive presentation for brands and visitors.

In the winter event, Halls A5 and A6 are divided into the segments Snowwear, Winterstyle and Casual Outdoor; and in summer 2007, the categories Streetcouture, Club, Retro, Bodywear, Fitness and Wellness are to be added. Many famous brands such as Spyder, Kjus, Odlo, Reusch, Röckl, Colmar, Ziener and the L-Fashion Group have already registered to take part. These two Sportstyle halls are characterised by a new, sophisticated design and a stringent routing.

Against this backdrop, ispovision in Hall A4 is freshly streamlined and presents itself in a new light. Here, the organisers are clearly concentrating on Premium Sportstyle so that the choice of brands is made even more selective. New at ispovision winter is the segmentation into the three subject areas “Premium Sportstyle”, “Special Editions” and “Trendshoes”. Apart from brands like Authier, Bogner, Brax Golf, Conte of Florence, Daniel Hechter, Frauenschuh, Matador, Spyder Luxury Collection and Toni Sailer, J.Lindeberg has also confirmed its participation at ispovision.

In future, all fashion shows at ispo and ispovision will be held at the “central catwalk”, with the former ispovision catwalk making way for “Worlds of Experience”. Here, various worlds of experience are reconstructed in a show several times a day, elucidating the integral correlation between personal style and fashion, individual interests and sporting activities, musical preferences etc. for the audience.

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