ispo BrandNew – looking for innovations and creative ideas!

New opportunities for young entrepreneurs at ispo winter 07. Application deadline for the start-up competition is 3 November 2006.

Taking place for the fifteenth time on 4 - 7 February 2007 as part of ispo winter 07 in Munich is the world's biggest start-up competition for young entrepreneurs in the sports equipment sector: ispo BrandNew.

In recent years, a great deal of innovative up-and-coming brands have made use of the ispo BrandNew Awards to launch their companies and their ideas successfully. The start-up competition is now going into a new round. The winners of the ispo BrandNew Awards again have the unique opportunity to present their brands and product innovations to an international audience at the world's biggest trade fair for sports equipment and fashion. This time too, the winners will get free exhibition stands and extensive promotion possibilities.

The great interest in the ispo BrandNew Awards on the part of the trade and the media is confirmed by Sebastian Smitt from Artthink, whose floating barbeque boat BBQ Donut enthused the jury in summer 2006: “The entire event was extremely well organised, never before have we experienced such a trouble-free fair! For the year 2006 alone, we booked more than 60 firm orders.” Claas Kauenhowen of RODWY, likewise winner of an ispo BrandNew Award, also sums up the event in positive terms: “We were very happy. Not only were we able to take part at ispo – we made use of the opportunity for good business right away. The quality of the contacts was unbeatable. All in all, it was a perfect event, fantastic organisation and a super atmosphere. For us, ispo opened the door to the market at last.”

In the coming winter too, ispo again offers young, innovative companies the chance to present in the BrandNew Village during ispo winter 07 on 4 - 7 February 2007 at the New Munich Trade Fair Centre.
Applicants have to meet the following criteria:
• The brand or company must not be more than four years old
• They have never exhibited at ispo before
• They present innovative products, designs or marketing concepts

The six lucky winners each get a fully equipped stand of 20 m2 in the BrandNew Village incl. service, the award ceremony etc. In addition, a further 34 of the finalists selected get exhibition stands of 10 m2. The closing date for entries for the 15th ispo BrandNew Awards is 3 November 2006. Applications can be submitted online at or by writing to ispo BrandNew Awards, c/o Pascher + Heinz GmbH SportsMarketing, Siegmund-Riefler-Bogen 2, 81829 Munich. A top-class jury made up of managers from the sports industry and editors of sport magazines then has the difficult task of deciding the winners. You can obtain further information and photo material at or from Jakob Schreyer,, tel. (+49 89) 9441960.


ispo BrandNew Awards announces winners

The jury for the ispo BrandNew, the world's biggest startup contest in the sports gear industry, has selected seven winners and 31 finalists. Although the 44% increase of applicants compared to the previous year meant a lot of work for the 18 jury members at the beginning, they more