Boulder, CO – June 16, 2011 – ISIS, creators of beautiful performance apparel that fits women’s bodies and lives, is excited to welcome Gwyn Benedict to their team as the new Sales Manager.
“We are very excited to have Gwyn join our team,” saysBob Orlando, director of American Rec’s apparel groups. “She has a wealth of knowledge in the women’s outdoors apparel industry, is a skilled leader with proven expertise in effective sales, and she brings a great deal of passion to creating a culture of success.”
Benedict comes to ISIS with more than 13 years of experience in the Outdoor Retail Industry. During her career, she has been instrumental inhelping accounts grow their business, managing multiple retail operations, conducting dynamic training seminars and delivering excellent customer service.
She will be an integral part in helping to grow the ISIS active lifestyle brand as the company relocates from Burlington, VT., to join American Rec’s headquarters in Boulder, CO, to take advantage of resources in place, including the product development, marketing department, and management team.
Benedict began her career at Adventure 16, a specialty retailer based in San Diego, CA, where she was a buyer and store manager. Most recently, Benedict was the Key Account Manager for Royal Robbins, an industry leader in functional and lifestyle outdoor apparel. Her many responsibilities included growing sales with internal accounts, analyzing and reacting to in-season sales data to direct actions to maximize profitability.
“I am thrilled to be joining the ISIS brand and helping them meet the needs of today’s active, outdoors women,” saysBenedict.
ISIS was created by an energetic team of women determined to developoutdoor clothing made for their bodies and their lives. Since 1998, ISIS has grown to become a community, a way of life, and a brand that empowers women to connect with nature.ISIS can be found at outdoor specialty retailers nationwide and at www.isisforwomen.com.