ISIS for Women & drirelease Debut 'How Hot Are You?' Video

ISIS and drirelease® have launched a new video featuring the three winners of the ISIS “How Hot Are You?” contest.
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ISIS, creators of beautiful performance apparel that fits woman’s bodies and lives and drirelease®, premier technology used by athletic apparel manufacturers worldwide to develop garments with superior wicking, fast-drying, and odor control attributes have launched a new video featuring the three winners of the ISIS “How Hot Are You?” contest.

In late 2010, the “How Hot Are You?” contest, promoted through the ISIS for Women website, asked women to tell their stories and explain how they use the outdoors to restore, recreate, and challenge themselves.

“We received great responses and submissions from our customers—everything from poems to online photo albums and essays,” said Sarah Neith, Web Marketing Manager for ISIS.“Selecting three winners was not easy, but we really felt that Emily, Julie, and Sandy really represented the full spectrum of women that truly capture the essence of the ISIS brand,” concluded Neith.

“We were thrilled to partner with ISIS for this project and are really excited to share the end result with fans of ISIS and drirelease,” stated Ana Torres, Director of Marketing for Optimer Brands, the parent company of drirelease.“As we reviewed the footage sent in by each winner, we realized how important it is for them to have clothing that gives them the superior wicking and fast drying of drirelease and the design features and styling of ISIS.Their activities spanned everything, from zip lining in South America to growing their own food supply, making comfort and versatility a must-have for their clothing,” concluded Torres.

Contest winners received free clothing from ISIS for Women, including items such as the Keyhole Polo, which features drirelease®TENCEL®, a blend of drirelease that combines the superior comfort properties of drirelease with the luxurious look and feel of TENCEL.The winners were asked to record footage of themselves that showcased some of their favorite activities, as well as tell viewers a little bit about themselves.The final video is currently being showcased on the drirelease website.

To see the “How Hot Are You?” video and learn more about drirelease, visit www.drirelease.com.

To learn more about ISIS for Women, visit www.isisforwomen.com.

About ISIS

ISIS creates clothes that make it easy for women to get outdoors and get more from the outdoors. From highly technical jackets and pants, to sophisticated silhouettes, versatile fabrics and playful details, ISIS makes performance apparel that helps women stay comfortable and beautiful.For the woman who uses the outdoors for challenge, recreation and restoration, ISIS fits who you are. ISIS can be found at outdoor specialty retailers nationwide and at www.isisforwomen.com.

About drirelease®

drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn.Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market.drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drireleasefabrics that virtually eliminates odor without using harmful chemicals.All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out.For more information, visit www.drirelease.com.

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