Isis Celebrates 10th Birthday!

Isis celebrates at OR Summer market to mark ten years of business in the outdoor industry
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BURLINGTON, Vermont (July 24, 2008) –ISIS, makers of innovative, performance driven apparel for active women since 1998, are marking their 10th birthday at the Outdoor Retailer Summer Market in Salt Lake City, Utah in August.

“It is hard to believe that Isis is 10 years old,” said Carolyn Cooke, President and co-founder of ISIS. “The company has grown up in so many ways and the success of our business is due to the support and encouragement of so many outdoor industry partners, so the show seemed the perfect place to celebrate.”

ISIS began with a conversation between Carolyn Cooke and Poppy Gall on a chairlift in Vermont. Both avid outdoor enthusiasts, they yearned for an apparel company that understood and addressed a woman as serious outdoor enthusiasts. After years of wearing technical clothing that did not fit their needs, desires and bodies they decided to pool their 40 years of collective outdoor market experience and develop an unrivaled concept in the outdoor apparel industry. Using the theory that women know best what women need in their apparel, Cooke and Gall developed ISIS.

Starting with a line of 27 styles and a rented 10 x 10 booth, Carolyn and Poppy came to Outdoor Retailer and wrote 25 orders their first show. Since then, Isis has grown to become the leader in performance outdoor technical and lifestyle clothing for women. Sold in over 400 stores nationwide and in Canada, Isis continues to lead the way with innovative design, technical styling and color. “Although our company has grown over the past 10 years, our mission has remained the same-” comments Cooke. “Making women our first and only thought in everything that we do”.

There are eighteen specialty retailers that have been with Isis since 1998: Pinnacle Ski and Sports, Onion River Sports, The Mountain Goat, AJ's Ski and Sport, Trapp Family Lodge, Climb High, The Ski Rack, Campmor, Paragon Sporting Goods, Down Wind Sports, Back Country Outfitters, The Alpineer, Frisco Mountaineer, Skinny Skis, The Sport Shop, Elephant's Perch, Northern Lights Trading and and the Trail Head in Montana. Isis extends special thanks to these retailers for their support and commitment to the Isis brand.

Isis will celebrate throughout the Outdoor Retailer Summer Market at their booth #36137. There will be a prize wheel for retailers to spin for special gifts from companies in Vermont including Darn Tough socks, Champlain Chocolates, Vermont Coffee, Danforth Pewter, Hope for Women, Eating Well magazine and specialty Vermont artists as well as special preseason discounts and special Isis programs. Isis will also feature its “Panties with a Purpose” program where show attendees can purchase a pair of Isis peony seamless briefs for $5. All proceeds will go to the Breast Cancer Fund. (While supplies last)

The birthday party starts at 4:30 PM on Saturday, August 9 at the Isis booth (#36137) with make your own cupcakes, Vermont cheese, Maple martinis and more! We invite everyone to come help us celebrate 10 years of success.

ISIS designs, produces and sells dynamic women's specific outdoor apparel. Mixing passion for the outdoors, technical fabrics and features and great looks, ISIS is committed to creating outdoor products that suit women's needs and allows them to pursue outdoor activities in style and comfort. The brand focuses on making women the first and only thought in all product development and marketing efforts. Located in Burlington, Vermont, ISIS is currently distributed to over 400 retail shops nationwide. For additional information on ISIS, or to locate the nearest dealer, call 866-877-8689 or check the web site at www.isisforwomen.com.
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