Isbjörn takes the train to reduce environmental drain

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Isbjörn of Sweeden

Now available in the US and Canada, truly sustainable children’s outdoor clothing and accessories brand Isbjörn of Sweden continues its Green Promise to protect the planet, as it switches its freight from sea and occasionally air, to train.

As part of the company’s ‘Green at Heart’ heritage, which has meant always striving to be the most sustainable in all parts of its business, Isbjörn will now use train to transport its range, from the bluesign® approved factories it works with in north east China, to Sweden.

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Switching to train freight means a journey time of just four weeks, compared to the two months it has previously taken by boat. It also puts an end to last minute airfreighting, should any last-minute delays arise. Airfreight accounts for around 69% of the carbon dioxide released in transporting Isbjörn products, whereas using the train makes this 16 times smaller.

Moving away from sea freight will also reduce diesel pollution, uncontrollable factors such as strikes by port workers, and increase overall safety. Another issue is moisture, as the cargo hold on a boat can get very hot, which can affect the quality of a garment even before it arrives at its destination. Isbjörn will now change from silicone to the non-toxic and environmentally-safer Absortech to protect future ranges during transportation.

Maria Frykman, Founder and CEO of Isbjörn of Sweden, commented: “For more than 15 years we have endeavoured to be as sustainable as we possibly can. Now that China has invested significantly in its rail infrastructure, we can now use a much more climate-smarter mode of transport from China to Sweden. We will use rail as far as Finland and then the rest of the journey to Sweden will be by road and electric trucks where possible.”

Maria continued: “Reducing, recycling, repairing and reusing are at the heart of everything Isbjörn stands for and our latest transport change coincides perfectly with the launch of our Green @Heart symbol on hangtags and merchandise. Our Green Promise to empower and equip future generations will continue, as we do all we can to protect the outdoor playground of young adventurers.”

For further information, please contact Sue Reay at East River PR, Tel: +44 1913759067 or email sue@eastriverpr.co.uk

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Notes to Editors:

ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.

ISBJÖRN of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.

The brand is symbolised by the Polar Bear – the toughest animal on the planet.

www.isbjornofsweden.com

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