Hood River, OR -- Breaking new ground in sustainable, responsible, and profitable pro/influencer programs within the outdoor and snow sport industries – Hood River based IPA Connect proudly announces several new partnerships for 2012.
On the roster for the New Year include legendary brands like DAKINE, category leaders in packs, bags, and handwear; technical clothing specialists Helly Hansen, and several other brands vying for a competitive advantage at the pro level.
“We’re thrilled to have such renowned companies joining our expanding list of clients,” said Andy Marker, principal at IPA Connect.
Working within a brand to build and maintain sales programs focused on key influencers, pros and athletes, IPA Connect creates qualification standards, performs database analysis & management, provides retailer issue support, builds sales channel forecasts, and designs target market promotions - all while keeping it personal and in-house.
“Influencers, Pros and Athletes (IPA’s) are a brand’s best customers and are capable of amazing word of mouth and sight of eye marketing - as well as a very strong stream of revenue,” explained Marker. “They can be the brand advocate companies need to help spread the word on how great a product is, and they offer a valuable connection back to the core.”
IPA Connect currently has partnerships with prAna, Outdoor Research, Smith Optics, Holden Outerwear, Helly Hansen, and DAKINE. For more information please visit http://www.ipa-connect.com
Andy Marker founded IPA Connect after more than 20 years of working with prestigious brands such as Patagonia, Nike and The North Face, where he designed and implemented their pro purchase programs.Results driven, Marker recently joined forces with industry veterans Dave Ellingson, formerly with Life-Link International and Cloudveil, and Steve Bullock, an outdoor rep and climbing guide for many years,
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