I/O Bio Merino US Office to Close - SNEWS

I/O Bio Merino US Office to Close

Canadian distributor, ROI Recreation, will be filling all FW11 preseason orders.

03.28.2011– Boise, Idaho – I/O Bio Merino has closed their US/Global Office in Boise, Idaho. Michell Wool, parent company to I/O Bio Merino, will run the brand from their corporate headquarters in Adelaide, Australia under a new business model. This includes all aspects of the brand previously overseen by the US management team in Boise.

The US-based management team for I/O Bio Merino has chosen to not move forward with the brand, and have resigned, effective immediately. The exiting team includes Greg McRoberts, President, and Tim Kelley, VP of Sales & Marketing, the Customer Service team and Accounting.

The I/O Bio Merino Canadian distributor, ROI Recreation, will be filling all FW11 preseason orders. All remaining SS11 orders will be filled from Verde Fulfillment USA in Boise, Idaho. ROI Recreation will also be taking on all North American brand responsibilities, including warranties, returns, etc., effective immediately. Contact information is as follows:

Jackie Swanson - General Manager, Jackie@roirecreation.com
Rob McCurdy - Sales Manager, Rob@roirecreation.com
Alison Taylor - customer service, warranty/returns, etc., Alison@roirecreation.com

Recreation Outfitters Inc.
153 East 1st. Street
North Vancouver , B.C.
Canada V7L 1B2
877-322-3351 x.7

Contact Information for the exiting US team:

Greg McRoberts – greg@verdefulfillment.com
Tim Kelley – timothyjameskelley@gmail.com


I/O Bio Merino puts style first

Boise, ID (February 23, 2010), I/O Bio Merino announces the signing of Alan Ortiz as Design Director. Ortiz made his mark launching Fate Clothing, the pioneer freeride-clothing line that revolutionized today's outdoor style. Ortiz will be pushing the creative edge of merino ...read more

I/O Bio Merino gives to Haitian relief programs at Winter OR

Boise, ID (January 14, 2010), I/O Bio Merino is raising money for Haitians in need at the Outdoor Retailer Winter show. I/O Bio will be selling its unique street-style merino clothing at its booth at the end of each day at discounts you won't want to miss! All money raised will ...read more

I/O Bio Merino spreading its style across the globe

Boise, ID (March 4, 2010), I/O Bio Merino has added five new distribution partners for a total of twelve, representing 20 countries across the globe. This strengthened international representation will bolster I/O Bio Merino's capacity to support the global market's appreciation ...read more

I/O Bio Grows and Promotes Internally

IO Bio, the quick-growing design and technology driven wool-clothing company, has made some staff additions and promotions over the past several months. After having worn every hat at IO BIO over the past two plus years, the most recent being the General Manager, Greg McRoberts ...read more

I/O Bio Merino screams “Thank You” !

Outdoor Retailers walking the floor contributed directly to Haiti by purchasing I/O Bio Merino. With the large out pouring of support I/O raised over 4000 dollars for direct Haitian relief. All money raised will go to aid the 3 million people affected by the devastating ...read more

I/O Bio Merino Adds Sales Strength In Numbers

After a breakout sales year, I/O Bio's lifestyle-enhancing style has given specialty outdoor and alpine ski/board dealers a spark to their merino clothing category. Key additions to I/O Bio's sales teams from coast to coast has resulted in a doubling of the brand's dealer base in ...read more

I/O Bio Doubles up for 2010

Experiencing a breakout year, I/O Bio Merino has doubled up to keep up with its success. “We've doubled our dealer base since the summer OR show, and have had to double the size of our booth at Outdoor Retailer to accommodate our appointment schedule,” remarks Tim Kelley, I/O ...read more

I/O BIO-Natural Merino Wool moves offices to Boise, Idaho

I/O Bio, manufacturer of natural merino wool garments, has moved their offices from Cardiff, CA to Boise, ID. Along with the move, I/O Bio has added new sales reps, accounting staff and customer service. “Boise has everything that we, as a company, need to be sustainable in ...read more

I/O BIO Merino ensures production & delivery of the softest merino

Boise, Idaho - I/O BIO Merino has ensured delivery of its incredibly soft merino clothing, by changing its final production step from China to Fiji. This move will insure I/O BIO retail partners get the highly sought after styles early during the sell-in season. Michell Wool, IO ...read more