Boise, ID (March 4, 2010),
I/O Bio Merino has added five new distribution partners for a total of twelve, representing 20 countries across the globe. This strengthened international representation will bolster I/O Bio Merino's capacity to support the global market's appreciation of the brand's high quality merino fabrics and unique style.
â€œWe came out of the Outdoor Retailer show with huge momentum and tons of new retailers flowing in to the booth all four days,â€ said Greg McRoberts, I/O Bio Merino General Manager. â€œThis same energy carried over into ISPO with the global market reacting exactly like North Americaâ€¦It was definitely a controlled-craziness.â€
I/O Bio Merino Distributor Additions include: IFYI- Japan; Magma Equipment-South America; CHL Distribution- New Zealand; Snowsports- Australia; Hilken International- Austria, Germany, Switzerland, Benelux.
Feeling good and looking good too, I/O Bio Merino is available on five continents and being used heavily on expeditions to the other two.
About I/O Bio Merino
I/O Bio Merino combines a street-inspired style with unmatched merino technology, which showcases parent company Michell Pty Ltd's innovative merino manufacturing and yarn technology. This advanced production expertise and patented technologies result in the softest merino garments available.
I/O Bio Merino puts style first
Boise, ID (February 23, 2010), I/O Bio Merino announces the signing of Alan Ortiz as Design Director. Ortiz made his mark launching Fate Clothing, the pioneer freeride-clothing line that revolutionized today's outdoor style. Ortiz will be pushing the creative edge of merino ...read more