I/O Bio Merino Shipping On Time- 100% Complete- With 55% Margins

I/O Bio Merino’s fulfillment partner, Verde Fulfillment USA, is cranking to receive and ship their Fall/Winter 2009 product. “We’re shipping to our dealers on time and 100% complete.
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I/O Bio Merino's fulfillment partner, Verde Fulfillment USA, is cranking to receive and ship their Fall/Winter 2009 product. “We're shipping to our dealers on time and 100% complete. With the absolute softest merino available and 55% MSRP margins, the dealers are going to be psyched!” Greg McRoberts, I/O Bio Merino's General Manager, enthusiastically relays from the bustling warehouse floor.
Brands can face the troubling reality of having great product, but challenging production limitations due to the financial commitments. I/O Bio Merino, backed by their parent company Michell Pty Ltd, is the only merino brand with a true “Sheep-to-Shelf” solution. This has given I/O Bio Merino the ability to be creative with new merino fabrics and unique clothing styles that other clothing brands could not afford to do at this point in their life cycle.
“The Northwest is definitely committed to our brand. With our 55% MSRP margins, the new I/O merchandising rack, and the uniqueness of the line…they're expecting great turns from I/O!” commented I/O's northwest sales agency principle, Amber Wiedenhoeft. And from the Rockies region sales agency principle, Tim Hattrup added “Brands like I/O Bio Merino don't come around very often. There's been excitement from the start about I/O's street-inspired look…plus the 55% MSRP margins are making our retailers more margin-dollars than thought possible in softgoods.”
About I/O Bio Merino
The only merino brand with a true “Sheep-to-Shelf” solution. I/O Bio Merino combines unmatched merino technology with functional and progressive design. Street-inspired and mountain-friendly, I/O Bio Merino clothing is incredibly versatile. Inside/ Outside. You decide. I/O brings together the worlds softest and finest merino fibers and advanced fabrication methods to create a new breed of apparel. For more information see: www.io-bio.com
Media or Dealer Inquiries - 208-639-9147, or tim@io-bio.com

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