I/O Bio Merino names Kelley as V.P. of Sales and Marketing

I/O Bio Merino promotes Tim Kelley to Vice President of Sales and Marketing.

I/O Bio Merino promotes Tim Kelley to Vice President of Sales and Marketing. The position adds the creation of a new in-house sales and dealer services team to Kelley's management of the current independent sales rep force, marketing department and PR partner.

Greg McRoberts, I/O BIO President, states, “Tim is a badger. His passion for promoting the brand and work ethic are critical to leading our team. There's so much going on here with our rapid growth, it's good to have somebody like him to keep the internal and external teams on track.”

Kelley's first step is setting up an in-house sales team to supplement the independent rep force. “I/O BIO is turning heads with style and quality, but our distribution is racing to catch up,” states Kelley. “In today's marketplace incredible product is not enough. Thus, our sales and dealer services team is focused on true relationships and delivering more value in working with us. It's already proving to greatly boost sell-through.”

About I/O Bio Merino
I/O Bio Merino is challenging the outdoor and active sports market to “Rethink Wool.” I/O BIO's eye-catching style allows true active-lifestyle versatility from the mountains to a night on the town. Showcasing the Michell Group's innovative merino manufacturing and yarn technology with the world's softest merino.

Media Contact:
Eric Henderson

I/O Bio Merino Contact:
Tim Kelley


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