I/O Bio Merino Launches Powerful Dealer Stimulus Package and 55% MSRP

I/O Bio Merino, the street-inspired and mountain-friendly merino clothing company, presents its dealers with 55% MSRP margins.

I/O Bio Merino, the street-inspired and mountain-friendly merino clothing company, presents its dealers with 55% MSRP margins. Add to that the New Dealer Stimulus Package with strong discounts and dating, I/O Bio Merino is sure to draw a crowd at it's OR booth 30181W.
“Our Dealers matter most,” states, Greg McRoberts, I/O Bio Merino General Manager. “We know we have better fabrics and more innovative designs, but it's the margin and sell through our dealers need from us right now.” 55% Margins are just the beginning. Pre-season discounts, new dealer dating extensions, in-store merchandising displays and the “Plug Network” allowing retailers to “plug-in” key staff and influencers or dramatically boost their margins…support this powerful dealer stimulus package.
I/O reinforces the Spring/Summer 2010 Program with its new in-store floor display. Dubbed “the mailbox,” this bold new eye catcher is sure to deliver. “The mailbox makes the statement to our dealers that we're here to stay - Steel is real,” confidently quips Director Sales and Marketing, Tim Kelley. “Our dealers are going to be selling a lot of I/O Bio Merino, so “the mailbox” is built to show our long term commitment.”
Rolling out a Spring/Summer 2010 line that features the softest merino on earth in eye catching pieces and colors- I/O Bio Merino's Contact Racer Tank and Contact L/S Crib are just two of the Women's offerings that will have buyers whispering “this is Merino?” The Men's Surf Shirt and Prophyl Short are New Men's line standouts.
About I/O Bio Merino
The only merino wool brand with a true “Sheep-to-Shelf” solution. I/O Bio Merino combines unmatched merino technology with functional and progressive design. Street-inspired and mountain-friendly, I/O Bio Merino clothing is incredibly versatile. Inside-Outside. You decide. I/O brings together the worlds softest and finest merino fibers and advanced fabrication methods to create a new breed of apparel. For more information see: www.io-bio.com
Media or Dealer Inquiries - 208-639-9147, or tim@io-bio.com


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