I/O Bio Merino bolsters it's US Sales force and brand penetration into unique markets with the naming of new Northwest and North East sales teams.
Cascade Associates- Jeff Boon, Adam Gossett and Alyssa Meredith will represent I/O BIO across the Northwest (AK, ID, OR, MT, WA). Nor'Easter Group- Neil and Paige Totman and Rene Kane will spread I/O BIO's unique style throughout the North East (CT, MA, NH, NJ, NY, VT).
I/O BIO Sales Director, Tim Kelley, relates, â€œThese two teams were chosen for their ability to sell I/O BIO into diverse markets, including: Outdoor, Bike, Ski, Run, Yoga, etc. Their brand portfolio and background makes them the ideal fit.â€
About I/O Bio Merino
I/O Bio Merino is challenging the outdoor and active sports market to rethink wool. I/O BIO's eye-catching style allows true active-lifestyle versatility from the mountains to a night on the town. Showcasing parent company Michell Pty Ltd's innovative merino manufacturing and yarn technology with the worlds softest merino.
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I/O Bio Merino names Kelley as V.P. of Sales and Marketing
I/O Bio Merino promotes Tim Kelley to Vice President of Sales and Marketing. The position adds the creation of a new in-house sales and dealer services team to Kelley's management of the current independent sales rep force, marketing department and PR partner.Greg McRoberts, I/O ...read more