I/O Bio announces new North American distribution partnership

British Columbia's ROI to distribute brand for Fall 2011
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I/O Bio Merino has announced a new North American distribution partnership with respected outdoor sports distributor ROI Recreation Outfitters Inc.

I/O Managing Director, Peter Michell, welcomed this new partnership as the next step in I/O's growth strategy.

"ROI has been an importer, manufacturer and distributor of outdoor products, skiing and snowboard products and outdoor lifestyle products currently celebrating their 40th year in the industry. This new partnership is the logical next step for I/O as we continue to innovate and grow the business," Michell said.

"Building off the strong foundation established by the I/O office in Boise over the past three years, this expanded distribution arrangement provides the opportunity to enhance our current sales networks and customer service," added Michell.

ROI will commence as I/O North American distributor immediately. This will enhance the existing sales network, which now comprises: ROI - North America; Hilken International - Switzerland, Germany, Austria, Benelux; SportsAgile - Norway; Sportspulsion - France; Performance Sport - Russia, Ukraine; iFYI - Japan; Snowsport International - Australia, New Zealand.

"The combination of ROI's skills and expertise in the North American action-sports marketplace with our 140 year heritage and experience in the wool textile industry provides the ideal partnership to expand the I/O brand throughout North America," said Michell.

For I/O Bio sales, please contact Rob McCurdy, Director of Sales, at 1-877-322-3251 x106 (Toll Free) or rob@roirecreation.com.

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