INVISTA’s CORDURA® Fabric Featured in Chrome Industries’ Pro shoe - SNEWS

INVISTA’s CORDURA® Fabric Featured in Chrome Industries’ Pro shoe

Redesign features 1000D CORDURA® Classic fabric upper and SPD compatible sole
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WICHITA, Kan. – June 21, 2011 – INVISTA's CORDURA® brand fabric is a key ingredient in the redesigned KURSK Pro shoe from Chrome Industries. The new design, featuring a 1000D CORDURA® Classic fabric upper, incorporates a SPD compatible sole that allows bikers to go from clipped to their wheels to walking the street in seconds.

A revamp of Chrome Industries' best selling shoe line, the low profile style KURSK Pro is built with all of the detailed bike functionalities as the rest of the shoe line, but incorporates Pro extras such as clip-in compatibility, full length nylon shank plate and foot rocker.

“When Chrome first started to think about getting into the footwear category, we looked for a fabric that we knew and trusted would be durable, rugged and highly weather resistant for use day in and day out,” said Matt Sharkey, director of marketing for Chrome Industries. “The natural choice was CORDURA® brand fabric.”

Chrome has used CORDURA® fabric in its line of messenger bags, packs and accessories for the past 15 years, satisfying the need for durable, functional and utilitarian gear ideal for urban living.

“We are excited to expand our involvement with Chrome Industries from their bag line to their growing shoe line,” said Cindy McNaull, global brand manager and marketing director for the CORDURA® brand. “We take pride in providing optimum durability in on-the-go gear that helps get not only your stuff, but yourself, from point A to point B regardless of terrain.”

To learn more about Chrome Industries, their newly designed Kursk Pro shoe collection, as well as CORDURA® fabric technologies, please visit www.chromebagsstore.com or www.CORDURAcom.

About Chrome Industries Founded in 1995, San Francisco-based Chrome is the leading manufacturer of durable, utilitarian bags for city living from Brooklyn to Berlin to Tokyo. Made in the U.S.A and sold in over 600 retail stores worldwide, Chrome recently expanded to include footwear and apparel for men and women. You can visit Chrome at their retail shops in San Francisco, Manhattan and now Chicago. For more information, please visit: www.chromeindustries.com.


About CORDURA® brand
INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.

About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

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