Introducing VOORMI® - A New Breed of Technical Wool

Announcing VOORMI® -- an innovator in technical clothing and performance wool fabrics for backcountry pursuits
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Pagosa Springs, Colo. -– VOORMI®, a new to the scene innovator of domestically sourced, precision blended wool, will debut their first full line of high performance thermals at select outdoor and snow specialty retailers this fall.

Built upon a series of proprietary fabric technologies, VOORMI® promises to deliver a new level of technical performance and durability to fine micron wool with their backcountry inspired offering.

“From the beginning, our goal has been to push the durability and technical performance of wool far beyond what people have come to expect from performance synthetics,” noted Doug Lumb, VOORMI's Senior Vice President of Product Development.

“The advances made over the last ten years with this natural super-fiber have brought it close to being a viable solution for serious backcountry travel. We believe our work over the last three years has taken it the rest of the way.”

In a preview of what to expect from their upcoming product line launch, VOORMI® today unveiled two new fabric technologies from which the collection will be built:

DUAL SURFACE™ Precision Blended Wool: Ideal for next to skin applications, this performance base layer fabric features a thin inner layer of high performance wicking yarns combined with a fine micron wool face to help buffer the ups and downs of backcountry travel.

SURFACE HARDENEDâ„¢ Thermal Wool: Designed to withstand the rigors of high elevation alpine environments, this first-of-its-kind, mid-layer fabric features high performance wool reinforced by an array of outer surface, durable yarns purposefully positioned to defend against the challenges of backpack straps, beacon harnesses, and other abrasives.

VOORMI® will preview its highly anticipated Fall 2013 product line at their official launch party in Pagosa Springs on Friday, January 18th. For more information, please visit VOORMI.com 



About VOORMI®
Headquartered in Southwest Colorado, VOORMI's primary mission is to simplify and streamline performance apparel and outerwear for backcountry travel. VOORMI presents precision blends of domestically and internationally sourced fine-micron wool, used in strategic combination with high performance synthetic fibers to push the boundaries of technical clothing and wool fabrics. Made here in the United States, the Fall 2013 VOORMI® product collection features distinctive base and mid-layers engineered to meet the demands of high elevation mountain pursuits and backcountry adventure. Please visit VOORMI.com for more information.

Media Contact:
Theresa Blake

Treehouse Communications

970-764-7783

theresa@treehousepr.com

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