Interbike Renews Partnership with inMotion, Elevating Global F



Interbike Renews Partnership with inMotion, Elevating Global Focus for Annual OutDoor Demo and International Tradeshow

SAN JUAN CAPISTRANO, Calif. – March 8, 2011 – Continuing to serve more than 3,700 international visitors, Interbike renewed its ongoing international partnership with Uwe Weissflog, head of inMotion In this role, Weissflog will remain a liaison with key members of the international media, help organize Interbike’s new Launchpad area, a show treatment dedicated to showcasing new products, and ensure Interbike continues to maintain a global perspective.

In speaking of his more than 14 years of attending Interbike, in both brand sales and marketing roles, and of his participation in the creation of the European Village, Weissflog calls Interbike, “A second home.”

He continued, “For me the spirit, the energy and the diverse initiatives Interbike has taken, and still takes, are proof of a dynamic, relevant show and energetic market. In my role with Interbike, I am charged to take this momentum and transfer this energy to the many people I have contact with across the world, namely in Europe and Asia.”

A long-time marketing and PR veteran, Weissflog brings more than 20 years of experience to the Interbike team. He stays well connected to multiple cycling communities by regularly attending cycling events around the world and through his representation of numerous cycling related PR clients, shows, magazines and associations. Weissflog is also an active cyclist and passionate advocate working to proliferate the use of the bicycle world-wide.

“Uwe may attend more trade shows, in more places, than anyone else in the industry,” said Andy Tompkins, Interbike show director. “As part of Interbike’s on-going commitment to increase dialogue with the industry, Uwe will help Interbike hear perspectives from a diverse audience group, and ensure that Interbike continues to be a global gathering for the cycling industry. We will also benefit from his vast show experience to help design new and innovative sections of Interbike.”

Weissflog will also work closely in conjunction with Interbike agency of record, SOAR Communications, strengthening efforts to further communicate the products, trends and industry intelligence on display at the Interbike tradeshow.

This year Interbike celebrates its 30th anniversary of producing trade events for the bicycle industry. Last year’s edition of the show was attended by 24,700 industry professionals, of which were 12,200 retail buyers from every state in the U.S., along with more than 1,800 international retailer buyers from 67 countries, and 560 journalists.

For more information about Interbike, go to

About Interbike

The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry’s leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Interbike ( gathers more than 1,100 cycling-related brands and close to 24,000 total attendees annually.

Interbike celebrates its 30th anniversary, beginning with OutDoor Demo (September 12-13, 2011 in Boulder City, Nevada), followed by the Interbike Expo, September 14-16 at the Sands Expo and Convention Center in Las Vegas.

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Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), or

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk),


Uwe Weissflog, inMotion, +49(0)714 1913131(wk) / +49(0)170 3164035(cell),