Interbike Hires Lifeboat Solutions to Assist with OutDoor Demo 2009

Interbike announced today that it hired Lifeboat Solutions, an event management consulting firm, to assist with on-site logistics, operations and customer service for its 2009 OutDoor Demo to be held in Boulder City, Nevada, September 21 and 22.
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SAN JUAN CAPISTRANO, Calif. – Interbike announced today that it hired Lifeboat Solutions, an event management consulting firm, to assist with on-site logistics, operations and customer service for its 2009 OutDoor Demo to be held in Boulder City, Nevada, September 21 and 22.

Lifeboat Solutions will work together with the Interbike staff to help ensure the success of the two-day OutDoor Demo event held in conjunction with the Interbike International Bicycle Expo, September 23-25. The Demo kicks off a week-long trade show, conference and exposition full of cycling-related product demonstrations, launches, seminars, clinics, advocacy outreach and networking. Since its inception 13 years ago, OutDoor Demo has been the preeminent trade demo event, inspiring and setting the standard for demo trade events worldwide.

More than 3,500 bicycle retailers and members of the media will gather at the Demo to test the latest bicycles and accessories on Bootleg Canyon's world-class cross country mountain bike trails, downhill-specific courses, a professionally built BMX track, a closed road course and cyclo-cross demo course.

Lance Camisasca, Lifeboat Solutions president and former Interbike show director, with his Lifeboat Solutions team will be onsite assisting exhibitors during set-up, executing the demo layout and assuring a seamless move-out. Camisasca has worked with the Demo since its inception, giving him and his team the experience, understanding and care that will help make it a successful event for exhibitors and attendees alike.

More information about OutDoor Demo 2009 is available on the Interbike Web site.

About Lifeboat Solutions

Founded in 2008 by Lance Camisasca, Lifeboat Solutions is an event management consultation firm that provides support to companies within the cycling industry.

Lifeboat Solution’s Trade Show Management Program includes helping manufacturers identify and develop cost effective tradeshow strategies, and provide logistical support such as identifying vendor partners, service form submission, on-site coordination and post show follow-up.

For more information about Lifeboat Solutions visit www.lifeboatsolutions.com.

About Interbike

Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22, 2009 in Boulder City), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and OutDoor Demo East, October 8-9 at Roger Williams Park in Providence, Rhode Island.

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MEDIA CONTACTS:

Chip Smith, SOAR Communications, 801.523.3730(wk), 801.597.7515(cell), csmith@soarcomm.com

Maura Lansford, SOAR Communications, 801.523.3730(wk), 817.929.8123(cell), mlansford@soarcomm.com

EUROPEAN MEDIA CONTACT:

Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com.

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