Interbike & Bikes Belong Partner for Safe Routes to School, Las Vegas

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Las Vegas, NV—Bikes Belong and Interbike will invest more than $50,000 during the next two years to improve bicycling conditions for children in Las Vegas—the international trade show's host city. To launch this three-phase project, Interbike and Bikes Belong have awarded a grant of $10,000 to the City of Las Vegas to help build 3.2 miles of new bike lanes in the city's Ward 5. The Las Vegas Regional Transportation Commission matched the bike industry's contribution.

The bike-lanes project was spearheaded by the Ward 5 Bicycle Coalition—a committee of community leaders and representatives from the Las Vegas Metropolitan Police Department, local schools, recreation centers, and the Las Vegas Bike Club. This committed group of cycling supporters will host bike rodeos and safety events to promote the new lanes.

In phase two, slated for the first half of 2010, Bikes Belong and Interbike will support the installation of Freikometers at several Las Vegas elementary schools. The solar-powered Freikometer is the backbone technology of the successful Freiker program that tallies bike rides and walks to school. Freiker helps inspire and quantify a growing number of human-powered trips made possible by recent government investments in Safe Routes to School. (The program is labeled Suggested Routes to School in the city of Las Vegas.)

Phase three, which will be announced at Interbike 2010, will include additional investments in Las Vegas bike facilities, programs, and organizations that enhance the two projects described above.
This Las Vegas partnership is one project of many associated with a 10-year, multi-million dollar alliance between Interbike and Bikes Belong, initiated in 2007 to get more Americans nationwide riding bicycles.

“We are so grateful for Interbike's exceptional overall support of Bikes Belong and their backing of great projects like this one,” said Bikes Belong executive director Tim Blumenthal. “Las Vegas has lots of potential to become a bicycle-friendly city for adults and children. The weather during the school year is nearly ideal for riding, and beyond the strip, the city has residential neighborhoods where seamless bike paths, lanes and street crossings can be developed.”

Andy Tompkins, director of the Interbike Show, said, “Interbike and Bikes Belong are working closely together to get more people riding bikes more often. Supporting Safe Routes to School in Las Vegas is an ideal project in a logical location that affirms our partnership and provides a positive impact on the city that hosts our show.”

The new Las Vegas bike lanes, which will directly connect to three public elementary schools and one public swimming pool, will make the Ward 5 community safer and more accessible for bicyclists of all ages. Eleven parks and community centers, 19 public schools, and six churches in the neighborhood will also benefit from the safety and connectivity provided by these new lanes. Most of Ward 5 is west of downtown and north of the Las Vegas Strip. The first set of lanes is scheduled for completion in time to celebrate International Walk (and Bike) to School Day on Oct. 7.

About Interbike: Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22 in Boulder City), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and OutDoor Demo East, October 8-11 at Roger Williams Park in Providence, Rhode Island.
About Bikes Belong: Bikes Belong is the national nonprofit bicycling organization dedicated to putting more people on bicycles more often. Founded in 1999 by the leading suppliers and retailers of the U.S. bike industry, Bikes Belong has played a leadership role in increasing the federal investment in bicycling facilities and programs. Bikes Belong also works to promote the many benefits of bicycling. Bikes Belong endorses and supports the Interbike Show as the annual gathering of the U.S. and international bike industry.
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MEDIA CONTACTS:

Elizabeth Train, Bikes Belong Coalition, 303.449.4893 ext 3, elizabeth@bikesbelong.org
Chip Smith, SOAR Communications for Interbike, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com
Maura Lansford, SOAR Communications for Interbike, 801.523.3730(wk) / 817.929.8123(cell), mlansford@soarcomm.com
Uwe Weissflog, inMotion mar.com for Interbike, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

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