Industry Makes Final Preparations forOutdoor Retailer Winter Market

800+ outdoor brands and more than 7,000 retail buyers making final preparations For Outdoor Retailer Winter Market.
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SAN JUAN CAPISTRANO, Calif. - January 10, 2011 - With less than two weeks until Outdoor Retailer Winter Market, 800+ outdoor brands and more than 7,000 retail buyers are making final preparations to engage with industry members at the leading outdoor business-to-business on snow demo and expo event, to be held January 19-23, 2011 in Salt Lake City.

From retailers looking to get their hands on the latest wintersports gear at the All Mountain Demo to companies boosting brand recognition through a special industry seminar or participants planning their show itinerary, the outdoor industry is ready to make the most of its time at Outdoor Retailer.

Salomon Global Brand Manager and USA Marketing Director Jean-Yves Couput echoed similar sentiments with, "Outdoor Retailer...[is] an unparalleled opportunity to connect with the dealers that have become our friends over the years, meet with our staff, and make valuable new connections throughout the industry."

After taking a year hiatus from Winter Market, backcountry skiing gear manufacturer G3 is returning to the show with a presence at the All Mountain Demo and Expo.

"The experience taught us very quickly that for brands who are really doing business in this industry, having a strong presence at Outdoor Retailer is an important part of the mix," said Scott Duer, G3 global sales manager. "For a brand of our size, the All Mountain Demo and indoor expo provide us a very important opportunity to engage retailers with our brand and our product offerings."

These exhibiting brands join a long line of core outdoor manufacturers who will be exhibiting at the All Mountain Demo and Outdoor Retailer Expo. New core wintersports exhibitors to Winter Market 2011 include G3, Hagan Alpine Touring Skis, Hestra, Jones Snowboards and Volkl, among others.

With net-sold square feet closing in at more than 340,000 -- a ten percent increase over Winter Market 2010 -- industry retailers can expect to see the best product showings of industry heavyweights along with more variety in products and brands that complement core outdoor products.

Complementary lifestyle, apparel and accessory products from exhibitors like adidas Outdoor, Aventura, Carhartt, Clarks, Ecco, Horny Toad, Lole, Nau, New Balance, Olukai, Rockport, Skull Candy, Ugg and Woolrich are a few expected to make their presence known on the show floor.

More than 3,300 show participants have downloaded the Outdoor Retailer Winter Market mobile app and are already scheduling appointments, previewing dozens of seminar topics and speakers, and monitoring pre show social media chatter.

"No doubt there is a distinct momentum heading into Winter Market this year," said Kenji Haroutunian, Outdoor Retailer show director. "New products previewed, industry intelligence gained and professional connections made at Winter Market will set the stage for much of the business and advocacy work accomplished in the coming year. We can't wait to see everyone in Salt Lake City!"

For more information on how to participate as an exhibitor, contact Outdoor Retailer Sales Manager Marisa Nicholson at marisa.nicholson@nielsen.com or 949-226-5760. Retailers and trade members of the outdoor industry interested in registering for Winter Market can review registration requirements here.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Winter Market, which will bring the best of winter product offerings to Salt Lake City at the All Mountain Demo from January 19, 2011 and the trade show from January 20-23, 2011.

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MEDIA CONTACTS

Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell), mlansford@soarcomm.com

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