Industrial Revolution/Pedco introduces ingenious Camera Wrap-Up to the outdoor industry

Industrial Revolution/Pedco introduces the Camera Wrap-Up to the outdoor industry.

The Wrap-Up is a panel of fabric that attaches to the bottom of any compact, digital camera and wraps around it, fastening securely with a Velcro® closure to create an instant case.

The genius of the design lies in its simplicity. The padding is provided by a combination of neoprene and cotton that offers protection to the camera and provides a simple sheath, which need not be removed when taking a picture. The Wrap-Up is easily attached to the camera, requiring no special tools. The Wrap-Up design is patent-pending.

Pedco Wrap-Ups are an excellent fit for outdoor industry retailers. With an MSRP of $14.95 for the regular size (compact, digital camera) and $19.95 for the XL size (for larger digital cameras), the Wraps offer value and convenience for active-minded individuals. Wrap-Ups provide just enough protection to feel at ease when placing a delicate camera into a backpack or pocket. In cold weather, the insulated layer helps cameras function properly.

Minimal, yet easily merchandised, packaging can be displayed on peg boards or boxed in an upright display. Pedco Wrap-Ups are available in several colors and fabric choices.

About Industrial Revolution/Pedco:
Industrial Revolution is known for its exceptional, fun and diverse line of products that have a widespread following of dedicated outdoor enthusiasts as customers. Always with an eye for impeccable design and innovation, Industrial Revolution distributes Light My Fire and SwissSpice products in addition to manufacturing their own. The company is committed to responsible enjoyment of the outdoors, and established a formal partnership with the Leave No Trace organization in October 2007. Please visit for more information



Pedco Wrap-Up camera wrap

When we first spied the Pedco Wrap-Up camera wrap during the summer trade show season, we at SNEWS® were intrigued and excited by this ingenious little accessory and couldn't wait to put it to the test. The small camera wrap is a stretchy neoprene piece about 8 inches long more