Industrial Revolution to Represent Swedish Morakniv® (Mora Knife) In US Market

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Seattle, WA –Industrial Revolution announces today its partnership with Mora of Sweden for US distribution of Morakniv. In Sweden, this line of specialty knives for craft, hunting, fishing and other pursuits has been synonymous with exquisite craftsmanship and precision since 1891.

Knife making has been the primary trade in the Mora region of Sweden for over 400 years. Based on generations of refinement and cumulative expertise, Mora of Sweden began manufacturing knives for use by anglers, adventurers, hunters and other skilled workers. Made of high-quality steel, Morakniv blades are fashioned for accuracy. Woodcarving tools reflect the specific needs of artisans, such as a tapered blade for tiny cuts or a hook for spoon making. The handles are designed to fit the contours of the palm, in effect, making the blade an extension of the hand.

“We’ve gained a reputation for introducing some of the best quality, most innovative European outdoor brands to US customers,” says Graeme Esarey, Industrial Revolution’s Director of Marketing and Product Development. “Morakniv extends that expertise into traditional outdoor markets and beyond and we are proud to represent products of such exceptional quality.” Industrial Revolution also represents Light My Fire®, the Swedish manufacturer of the Spork, Swedish FireSteel® fire starter and other camp kitchen products. Light My Fire’s Swedish FireKnife™—a multi-purpose knife that includes FireSteel in the handle—is made in collaboration with Mora of Sweden.

For additional information, contact Industrial Revolution, Inc. at 888-297-6062 or visit www.industrialrev.com/morakniv

About Morakniv

Building on over 400 years of Swedish tradition, Morakniv has produced knives of unparalleled quality for artisans, hunters, adventurers, anglers, farriers and other skilled trades and hobbyists since 1891. Thoughtfully designed for precision and power, Morakniv products are made by Mora of Sweden. www.morakniv.com

About Industrial Revolution

Since its founding in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has expanded to become a leading manufacturer and distributor of innovative products that promote fun, safety, and comfort in the outdoors. In addition to UCO candle lanterns and Stormproof Matches, Industrial Revolution makes YayLabs! Ice Cream Balls, Pedco tripods and clamps, and Grilliput portable grills. The company is the US distributor of cutting-edge product lines from around the world, including Swedish Light My Fire products such as the Spork and FireSteel®, German-based Esbit solid fuel stoves and cookware, DAJO Adventure Gear knives, myFC PowerTrekk Fuel Cell Charger and now Morakniv® (Mora knives). For more information on Industrial Revolution, see www.industrialrev.com.

Contact:

Coral Darby / Darby Communications

coral@darbycommunications.com

828.254.0914 o / 828.230.0170 c

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