Client contact: Jeff Jacobs â€“ (415) 623-8081; firstname.lastname@example.org
Agency contact: Holly Padove/Emily Frydendal â€“ (805) 773-1000 email@example.com
FOR IMMEDIATE RELEASE
Outdoor Retailer Trade Show â€“ Booth #1
Indigenous Introduces 100% All-Natural Performance Midlayers
SANTA ROSA, CA (January 18, 2007) - Indigenous, a pioneer in organic and fair trade apparel, breaks ground in the performance apparel industry for fall '07, introducing its Terra Sport collection of performance midlayer garments made with 100% all-natural fibers.
The stylish and functional collection consists of innovative hand-knit blends of Tencel (45%), alpaca (35%) and Merino wool (20%) that allow exceptional airflow to naturally regulate body temperature and keep odors at bay.
â€œWe've created a blend that breathes naturally, manages moisture, and offers superior comfort and freedom of movement,â€ said Scott Leonard, CEO for Indigenous. In keeping with company practice, the line also features only all-natural, low impact dyes.
â€œIndigenous is challenging the outdoor industry's assumption that performance clothing needs a synthetic component in order to be functional. At Indigenous, we feel that functionality doesn't need to be sacrificed for the greater good; hence, our mission is sustainability â€“ focusing on what's good for the planet and the people from a local to a global level.â€
Along with honoring the planet through the use of natural fibers, the line also honors the people â€“ every piece is handmade by artisans living in remote regions of the globe who earn a fair wage through fair trade practices.
Featuring eight contemporary designs each for women and men, Terra Sport pieces offer a natural alternative for midlayers such as fleece jackets and synthetic pullovers, ideal for everyday and light outdoor activities.
Terra Sport includes sleek sweater designs that perform well and look great, whether worn for hiking a trail or hanging with friends. Women's pieces range from semi-fitted to classic fit zip cardigans, pullovers, and even a Henley. The line's colorful palette includes hues such as rosette, spearmint, atomic blue, pine, burgundy and jet black.
Men's items come in form fitting, relaxed and comfortably close fits with design elements including contrasting panels and trim, front zip pockets, hidden zip closures and more. Pieces range from a crews and cardigans to mock zips and pullovers in colors such as burgundy, pine, atomic blue, gray goose, blue jay and jet black.
While fall '07 is Indigenous' first venture into the area of linking natural fibers with performance pieces, the company plans to deepen its offerings for fall '08 with a viable alternative to synthetic-based performance apparel.
â€œAs part of the outdoor industry, we have a responsibility to show our commitment to sustainability,â€ explained Leonard, also co-founder of Outdoor Retailer's Green Steps program. â€œSince 1994, we have employed practices that minimize our impact on the environment through the use of natural fiber blends, yarns and dyes. Now we are taking it to the next level, and are hopeful that other outdoor apparel manufacturers will adopt sustainable practices as well.â€
Including Terra Sport, Indigenous has grown from five to 11 collections for fall '07, all handmade from natural or organic fibers by artisans in remote regions around the world. Other collections include:
Â· Postcards â€“ 100% organic cotton collection for women
Â· Prism â€“ Textured silk and organic cotton with a hint of Tencel for incredible softness & breathability
Â· Novelty Lodge â€“ Fluffy, 100% organic cotton with cozy appeal
Â· Winter Resort â€“ Silk and organic cotton items ideal for a winter getaway
Â· Hand Painted â€“ Distinctive Merino wool sweaters featuring individually hand-painted yarns
Â· Door to the World â€“ Alpaca and Merino wool items inspired by the spirit of the ancient Andes
Â· Jacket Gallery â€“ Fine baby alpaca and Merino wool in sophisticated and contemporary hand-tailored jackets
Â· Pisko Turning Leaf Collection â€“ Organic cotton, alpaca and Merino wool in vintage urban designs
Â· Woven Traveler â€“ Hand-woven, 100% organic cotton pieces that coordinate well with the Indigenous knits and include the company's first organic cotton denim pants
Â· Geographer's Library â€“ An assortment of Indigenous' favorite natural fibers in sweaters and button-down shirts for men
Indigenous has provided organic and fair trade quality apparel since 1994 and is a pioneer in the eco sensitive & socially conscious apparel segment. The company is located in Santa Rosa, CA; PH (707) 571-7811. For more information, please visit Indigenous Designs at www.indigenousdesigns.com. For samples, images or more information, editorial media may contact On the Horizon Communications at (805) 773-1000 or at firstname.lastname@example.org.