KING OF PRUSSIA, Pa. -- Finding the perfect gift and acting on limited-time offers this holiday season will be key drivers of impulse shopping online, concludes GSI Commerce Inc. (NASDAQ: GSIC) , based on the results of a recent survey on shopping habits of U.S. online adults. GSI is a leading provider of e-commerce and multichannel solutions that provides e-commerce technology, customer care, fulfillment and marketing services for the NFL.
The survey, conducted by Harris Interactive(R) on behalf of GSI, indicates that online shopping this holiday season stands to be less affected than in-store spending. Fifty-nine percent of online shoppers would be likely to make an impulse shopping decision if they saw something online that is perfect for someone they know, while 54 percent said limited-time offers such as sales or free shipping would influence their decisions.
The survey also indicated that women are more likely to make an impulse purchase online in response to limited-time offers than men (60% versus 48%, respectively).
As part of its approach to the holiday season, NFLshop.com is extending its marketing efforts beyond its traditional male NFL fans to reach more females. On Sunday, November 16, for one day only, the NFL ran a marketing campaign on television and the Web promoting a store-wide discount to stimulate impulse purchases.
"This past Sunday was the second largest sales event for NFLshop.com since GSI launched the Web store in 2006," said Stephen Bontempo, vice president of licensed e-commerce for GSI. "This made it the largest day so far in 2008."
"We're seeing a trend among our client base," said Fiona Dias, executive vice president of partner strategy and marketing for GSI. "Many of them are running similar one-day sales events and other promotions to capitalize on the impulse buying that is happening in the marketplace."
The NFL also added a new feature this year called gift wizard on its site to help shoppers find the perfect gift. A gift wizard is a guided shopping tool for consumers allowing them to efficiently narrow down choices by selecting preferences so they ultimately reach the perfect gift.
"Gift wizards are one of the newer features you'll find on Web stores," said Dias. "Consumers are time constrained. Online shopping offers convenience and speed. With gift wizards, our clients have made it faster and easier for consumers to find the perfect gifts for their family and friends."
About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.
About the Survey
This Online Holiday Shopping survey was conducted online within the United States by Harris Interactive on behalf of GSI Commerce Solutions between October 31 and November 4, 2008 among 2,256 adults ages 18+ of whom, 1,867 plan to shop online this holiday season.
Results were weighted as needed on the basis of region, age within gender, education, household income, and race/ethnicity.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponsive, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys.
The data have been weighted to reflect the composition of the U.S. online adult population.
Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated.
About GSI Commerce
GSI Commerce(R) (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(SM) and e-Dialog Inc. (www.e-dialog.com).
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
GSI Commerce Beats Industry Benchmarks for E-Commerce Customer Satisfaction
KING OF PRUSSIA, Pa., -- GSI Commerce Inc. (NASDAQ:GSIC) , a leading provider of e-commerce and multichannel solutions, today announced that online retail sites powered by its technology platform exceeded industry wide customer satisfaction benchmarks from ForeSee Results, a ...read more