IFAW Selects True North To Help It Keep Whale Hunting Ban In Place

HINGHAM, MA. – The International Whaling Commission, which sets international whaling regulations, has scheduled closed door meetings for this month to consider lifting the ban on commercial whale hunting.

True North Brand Group, Inc., has been retained to assist the International Fund for Animal Welfare (IFAW)on spreading the word on these meetings and the impact these meetings could have on the future of the worlds whales.

The commission, a global body of eighty-member nations, first adopted the whaling ban in 1982 to prevent dwindling whale populations from becoming extinct. Now, just as some studies indicate certain whale species may be showing initial signs of recovery, whaling countries are eager to force consideration to allowing commercial whaling practices to resume.

“Whales face more threats today than at any time in history and Americans from sea to shining sea want to see them protected. The last thing we need is a secret deal to re-open whaling,” said Patrick R. Ramage, Global Whale Program Director of the International Fund for Animal Welfare (IFAW) To learn more please visit www.stopwhaling.org


OTB Selects True North To Oversee It's Public Relations Effort

OTB, headquartered in Scituate, Ma., is the brainchild of footwear industry veteran Dan Ellis who has held senior product roles at brands such as Sperry Top-Sider and Reebok. Over the past few years Ellis has been making footwear for the Navy SEALS and their feedback has been ...read more

Nevé Designs Selects True North to Oversee Public Relation

Contact: Merideth Sullivan True North Brand Group merideth@truenorthpr.com (781) 740-4050Boulder, Colorado - (May 10, 2006) - Nevé Designs has selected True North Brand Group, Hingham, MA, a full service PR and Marketing firm specializing in outdoor and casual lifestyle brands, ...read more

Rocketfish Industrial Design Selects True North Brand Group To Lead Ma

EXETER, NH. – Rocketfish Industrial Design has selected True North Brand Group, Inc. to lead its marketing communication effort.Having designed world-class products for many leading brands in the performance sports category, Rocketfish Design is excited to enter into a new ...read more

UK International Selects True North Brand Group

POWAY, CA. (October 17, 2006) – UK International has selected True North Brand Group to assist the company with media relations, marketing communications and other PR activities in the US as it looks to expand the reach of the brand into other markets. UK International, already ...read more

All Terrain Names True North Its PR Agency of Record

SUNAPEE, NH. – All Terrain, a leading maker of natural and healthy skin care products, ranging from DEET free bug repellents to sunscreens to hand sanitizers to first aid as well as children's specific products, has named True North Brand Group its PR agency.“All Terrain's ...read more

American Made R. Murphy Company Partners with True North Brand Group

AYER, MA. - R. Murphy Company, Inc., maker of premier knives for a wide range of applications from shoe and paper mills to fishing, outdoor, hunting and kitchen knives - has embarked on a new marketing campaign and retained True North Brand Group, Inc., to help generate awareness ...read more

Access Fund - Auburn Quarry Climbing Ban Nearly Lifted

Contacts:CRAGSBrian Poulsen916-201-2376bpoulsenjr@gmail.com Access FundRD Pascoe303-545-6772 x113rd@accessfund.org FOR IMMEDIATE RELEASEAuburn Quarry Climbing Ban Nearly Lifted – Your Urgent Support Needed! August 10, 2012. Sacramento, CA – Climbing Resource Advocates for ...read more


OOFOS Doubles Its International Business in 2014; Expects Continued Growth In 2015

COHASSET, MA. - OOFOS, the leader in recovery footwear, has more than doubled its international business over the past year. The company is reporting that 15 percent of its overall business is now coming from international markets compared to only 6 percent of its total business ...read more

Industry Helps Growth of Women in Hunting and Shooting Sports

Participation by women in hunting and shooting sports has jumped in recent years, and may jump even higher in years to come.Christine Godleski, vice president and general manager of ESPN Outdoors, predicts that growth will continue thanks to the television shows, magazines, ...read more