Icebug Debuts New Everyday Collection for Spring 2017

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Bellingham, WA (July 12th, 2016)- Icebug is proud to debut their new Everyday footwear collection for spring 2017. Focusing on comfort and style with great lifestyle wearability, this collection is designed to handle everything from light day hikes to the walking the city streets. Fun, fashionable designs paired with premium technical features.

The Everyday collection features Rubber 9 Extreme, Icebug’s proprietary rubber compound, which sets a new standard in traction with durability. RB9X has been proven to outgrip the competition, but still match the durability of an asphalt running shoe, and offers superior traction reliability in wet and slippery conditions. So whether you’re running errands on a rainy day or walking the dog through the mud, Icebug helps you handle it with ease.

Eternal RB9X
The last shoe you’ll ever want! A shoe designed for active people who don’t want to compromise on style. Ideal for travelers, walkers and busy people on the go! The Eternal delivers a high level of comfort, stability and superb traction with urban styling and a classic look. This all-leather shoe features a Nappa leather upper with a soft pigskin and polyester textile lining. Additional features include a PU comfort foam insole and a lightweight EVA midsole. With a medium torsion and a wide last, the Eternal has all of the comforts of a technical walking shoe. Available in Black and Sand/Dark Grey in men’s sizes 7-13 and Black and Crimson in women’s sizes 5.5-10.5. MSRP $164.95.

DTS3 RB9X
Distance Training Shoe (DTS), the name says it all. This every day trainer/ walker will be your best friend from the very first time tried on, regardless if you run or walk in it. DTS hits the mark in terms of comfort with a soft padding in collar and tongue, and a foot shaped ergonomic last that your feet will love instantly. The newly engineered mesh with 3 comfort zones, gives additional comfort and support. The high torsion and fully cushioned midsole results in a stable shoe that also protects from over-pronating along with providing incredible stability with its ESS system. The RB9X outsole provides superb traction even on wet surfaces, yet it matches the durability of an asphalt running shoe. Ideal for travel! Available in Russet/White and Black in men’s sizes 7-13 and in Raspberry/Neon Orange and Black in women’s sizes 5.5-10.5. MSRP $159.95.

DTS3 RB9X GTX
This fully cushioned 12mm drop shoe is ideal for long days on your feet. Based on an anatomical last with a roll in the sole, the DTS3 is a favorite for walking. Icebug’s exclusive BOA® lacing system makes it easy to get the perfect fit without traditional laces. With a polyester mesh and TPU welded upper, the shoe wraps around the foot for an almost custom fit. Rich, soft padding in the collar combined with a high quality PU foam insole and supreme fitting ergonomic last create comfort your feet will appreciate instantly and enjoy mile after mile. RB9X rubber outsole and the Gore-Tex® GTX waterproof upper completes the superior package, and turns this version of the DTS into a true three-season companion. Available in Carbon/Black in men’s sizes 7-13 and Dark Magenta/Carbon in women’s sizes 5.5-10.5. MSRP $179.95.

Mist2 RB9X
The Mist2 is Icebug’s version of the perfect active sandal! A lightweight open mesh shoe that perfectly crosses over from the trail to everyday activities. The wide-open mesh maintains perfect foot climate on hot summer days. The wet weight of the Mist is almost the same as when being dry, making it ideal for swim/run, kayaking, SUP, beach combing, or just out on the town. Featuring a lightweight EVA midsole and removable moulded EVA with mesh liner insole; you’ll be running through sprinklers with the neighbourhood kids all summer. Available in Dark Grey/Black in men’s sizes 7-13 and Black/Dark Magenta in women’s sizes 5.5-10.5. MSRP $139.95.

Links:
Icebug: Icebug.com/us/
Facebook: Facebook.com/Icebug.Official
Twitter: @Icebugof

About Icebug
Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at http://www.icebug.com/int.

Media Contact:
Tara Coyle
Terra PR
307-733-8777
Tarac@terrapublicrelations.com

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