Icebreaker Athlete Jossi Wells Makes Noise On The Honda Ski Tour

Icebreaker announced today that sponsored freestyle skier Jossi Wells placed third at last week’s Honda Ski Tour halfpipe competition in Sun Valley, Idaho.
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Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing and official partner of The Honda Ski Tour, announced today that sponsored freestyle skier Jossi Wells placed third against many of the world's best athletes at last week's Ski Tour halfpipe competition in Sun Valley, Idaho. Wells will face several of the same competitors in the Winter X-Games which starts Thursday, January 25.

At The Honda Ski Tour, Wells scored 89.25 which was only a quarter of a point behind 2nd place Mike Riddle from Canada. American Simon Dumont won with 93.5 which resulted in reversing past placement history between he and Wells. Wells had beaten Dumont in the final of the New Zealand Open last year. Just sixteen years old, the Wanaka, New Zealand native and rising ski star is making a name for himself, as are his three younger brothers, also sponsored by Icebreaker and competing on the international freeskiing circuit.

Icebreaker is partnering with the Honda Ski Tour, a series of four skiing competitions and alpine festivals that kicked off last weekend in Sun Valley, Idaho. The Tour will next hit Breckenridge and Aspen/Snowmass, Colorado in February, and Squaw Valley, California, in March. The Honda Ski Tour is North America's new elite skiing competition featuring top halfpipe and skiercross athletes competing for $500,000 – the largest purse in skiing – alongside multi-day alpine festivals to include photo competitions, film screenings, street bonfires, rail jams, parties, and live music.

Icebreaker will be welcoming Ski Tour participants at each tour stop with an invitational VIP lounge party celebrating the Icebreaker lifestyle with warm merino layering, Kiwi-style refreshments, award-winning New Zealand wines, and live music mixed on-site.

The Ski Tour will feature an international field of world-class athletes, each having equal opportunity to win the single largest payout in the sport—$125,000 each weekend. Athletes confirmed for the tour include Olympians Daron Rahlves, Eric Schlopy, and Reggie Crist and X Games medalists Tanner Hall, CR Johnson, Simon Dumont, and Zach Crist.

SKI TOUR DETAILS

2007 The Ski Tour dates and locations
$125,000 prize money per stop

Sun Valley, Idaho
January 11-14, 2007

Breckenridge, Colorado
February 1-4, 2007

Aspen/Snowmass, Colorado
February 22-25, 2007

Squaw Valley, California
Tour Finals
March 8-11, 2007

www.theskitour.com

About The Ski Tour
The Ski Tour is the vision of co-founders Kipp Nelson and Steve Brown, who share the same passion and excitement for skiing competition. Founded in 2005, The Ski Tour's visionaries have a combined 25 years experience competing professionally and contributing to the ski industry. Nelson, who serves on the board of the USSA, and Steve are joined by a diverse Ski Tour management team that together has executed hundreds of professional alpine ski competitions around North America. To learn more about The Ski Tour visit www.theskitour.com

Media Inquiries and for more information contact:
Keith Carlsen
Director of Marketing, PR, & Communications
Mountain Sports International
keith@mtsports.com
801-349-4632

About Icebreaker
Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors, and launched the category in 1994. Icebreaker was also the first outdoor apparel company in the world to source merino direct from growers, pioneering the process in 1997. There are now ten distinct pure merino fabrics in the Icebreaker system covering underwear, mid layer, and outerwear. Icebreaker is currently distributed to over 1800 stores in 24 countries throughout Europe, Asia, Australasia, and North America. Based in Wellington, New Zealand Icebreaker uses only pure merino hand-picked from 120 high stations scattered among the country's Southern Alps to create exotic outdoor clothing that combines Nature's work with human technology and design. To locate an Icebreaker dealer and to view ranges and styles, log on to: http//:www.icebreaker.com.

For further information contact Alycia Cavadi 617/262.5559 or alycia@momentummediapr.com, or visit the Icebreaker TOUCH_PARK, OR booth #36135.

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