Icebreaker Athlete Jossi Wells Makes Noise On The Honda Ski Tour - SNEWS

Icebreaker Athlete Jossi Wells Makes Noise On The Honda Ski Tour

Icebreaker announced today that sponsored freestyle skier Jossi Wells placed third at last week’s Honda Ski Tour halfpipe competition in Sun Valley, Idaho.
Author:
Updated:
Original:

Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing and official partner of The Honda Ski Tour, announced today that sponsored freestyle skier Jossi Wells placed third against many of the world's best athletes at last week's Ski Tour halfpipe competition in Sun Valley, Idaho. Wells will face several of the same competitors in the Winter X-Games which starts Thursday, January 25.

At The Honda Ski Tour, Wells scored 89.25 which was only a quarter of a point behind 2nd place Mike Riddle from Canada. American Simon Dumont won with 93.5 which resulted in reversing past placement history between he and Wells. Wells had beaten Dumont in the final of the New Zealand Open last year. Just sixteen years old, the Wanaka, New Zealand native and rising ski star is making a name for himself, as are his three younger brothers, also sponsored by Icebreaker and competing on the international freeskiing circuit.

Icebreaker is partnering with the Honda Ski Tour, a series of four skiing competitions and alpine festivals that kicked off last weekend in Sun Valley, Idaho. The Tour will next hit Breckenridge and Aspen/Snowmass, Colorado in February, and Squaw Valley, California, in March. The Honda Ski Tour is North America's new elite skiing competition featuring top halfpipe and skiercross athletes competing for $500,000 – the largest purse in skiing – alongside multi-day alpine festivals to include photo competitions, film screenings, street bonfires, rail jams, parties, and live music.

Icebreaker will be welcoming Ski Tour participants at each tour stop with an invitational VIP lounge party celebrating the Icebreaker lifestyle with warm merino layering, Kiwi-style refreshments, award-winning New Zealand wines, and live music mixed on-site.

The Ski Tour will feature an international field of world-class athletes, each having equal opportunity to win the single largest payout in the sport—$125,000 each weekend. Athletes confirmed for the tour include Olympians Daron Rahlves, Eric Schlopy, and Reggie Crist and X Games medalists Tanner Hall, CR Johnson, Simon Dumont, and Zach Crist.

SKI TOUR DETAILS

2007 The Ski Tour dates and locations
$125,000 prize money per stop

Sun Valley, Idaho
January 11-14, 2007

Breckenridge, Colorado
February 1-4, 2007

Aspen/Snowmass, Colorado
February 22-25, 2007

Squaw Valley, California
Tour Finals
March 8-11, 2007

www.theskitour.com

About The Ski Tour
The Ski Tour is the vision of co-founders Kipp Nelson and Steve Brown, who share the same passion and excitement for skiing competition. Founded in 2005, The Ski Tour's visionaries have a combined 25 years experience competing professionally and contributing to the ski industry. Nelson, who serves on the board of the USSA, and Steve are joined by a diverse Ski Tour management team that together has executed hundreds of professional alpine ski competitions around North America. To learn more about The Ski Tour visit www.theskitour.com

Media Inquiries and for more information contact:
Keith Carlsen
Director of Marketing, PR, & Communications
Mountain Sports International
keith@mtsports.com
801-349-4632

About Icebreaker
Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors, and launched the category in 1994. Icebreaker was also the first outdoor apparel company in the world to source merino direct from growers, pioneering the process in 1997. There are now ten distinct pure merino fabrics in the Icebreaker system covering underwear, mid layer, and outerwear. Icebreaker is currently distributed to over 1800 stores in 24 countries throughout Europe, Asia, Australasia, and North America. Based in Wellington, New Zealand Icebreaker uses only pure merino hand-picked from 120 high stations scattered among the country's Southern Alps to create exotic outdoor clothing that combines Nature's work with human technology and design. To locate an Icebreaker dealer and to view ranges and styles, log on to: http//:www.icebreaker.com.

For further information contact Alycia Cavadi 617/262.5559 or alycia@momentummediapr.com, or visit the Icebreaker TOUCH_PARK, OR booth #36135.

Related

Icebreaker Joins The Honda Ski Tour as Official Sponsor

Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing, is partnering with the Honda Ski Tour, a series of four skiing competitions and alpine festivals kicking off this weekend in Sun Valley, Idaho, from Thursday, January 11th through Monday, January 15th. ...read more

The Ski Tour Debuts Winter 2007

At last, skiers have a professional tour and music festival to call their own. This winter, The Ski Tour (TST) plays out at four of America's top resorts—Sun Valley, Idaho; Breckenridge Colorado; Aspen/Snowmass, Colorado; and Squaw Valley, California. The world's best skiers ...read more

Outside Magazine and The Honda Ski Tour Announce Partnership

FOR IMMEDIATE RELEASECONTACT:Jill Thomas, Outside Magazinejthomas @outsidemag.com212.972.4650Keith Carlsen, The Honda Ski Tourkeith@mtsports.com801.349.4632Outside Magazine and The Honda Ski Tour Announce PartnershipJanuary 17, 2007 (Santa Fe, NM) – Outside magazine, the voice ...read more

Icebreaker is official outfitter of performance layers for Sun Valley Heli Ski Guides

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, is joining forces with Sun Valley Heli Ski Guides as the official outfitter of performance layering for the company's professional guides. Sun Valley Heli Ski Guides has been bringing skiers into ...read more

Icebreaker Unveils New Eco-Friendly Merino Apparel For Kids

FOR IMMEDIATE RELEASE Contact: Alycia Cavadi Momentum Media PR 617-262-5559 Eco-Friendly Icebreaker Merino Apparel For Kids(Wellington, New Zealand) -- Kids are being given the chance to try the Icebreaker range of beautiful, silky soft New Zealand merino wool garments that has ...read more

Icebreaker USA Appoints Greg McRoberts as National Sales Manager

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Greg McRoberts has been appointed as National Sales Manager for the US market. The hire was designated by Troy Ballard, President of Icebreaker USA. McRoberts, an outdoor industry ...read more

Icebreaker Picks Up Bragg-Curtis for Northeast Sales Team

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Bragg-Curtis will be representing the brand in the Northeast territory, effective immediately. John Bragg, Suzi Curtis, and Kristen Elechko will be covering the sales region for ...read more

Icebreaker Launches First USA TOUCH_LAB Retail Store in Portland

Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing, announced today the launch of a retail TOUCH_LAB in Portland, Oregon, set to open doors in late November. The flagship store will occupy over 2,600 square feet of store space at 1109 W Burnside Avenue ...read more

Icebreaker Wants You: to Win a Trip to New Zealand

A free trip for two to a spectacular New Zealand merino ranch is being offered online until Dec. 28, 2008 at www.Icebreaker.com.The trip is made available by Icebreaker, the world's leading merino technical outdoor apparel, as a promotion for its new “Baacode” program, which ...read more