Icebreaker Announces the Appointment of Great Lakes Sales Professional

Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that “The Agency,” will be representing the company in the Great Lakes Territory beginning April 1, 2009.
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FOR IMMEDIATE RELEASE CONTACT: Lee Weinstein
+1 (503) 708-0402
lee@leeweinstein.biz

Icebreaker Announces the Appointment of Great Lakes Sales Professionals, The Agency

Portland, OR (31 March 2009) – Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced today that “The Agency,” comprised of Kathleen and Lou Boudreau, will be representing the company in the Great Lakes Territory (Michigan, Indiana, Ohio and Kentucky) beginning April 1, 2009.

Kathleen Boudreau has more than 12 years experience in retail and sales representation in the sporting goods, fashion, ski and outdoor channels. Lou Boudreau has been involved with The Agency for years in a finance capacity. He will be moving into a more active role in selling and account management in the next few months.

“We are very excited to have Kathleen and Lou join the Icebreaker team. They bring a level of professionalism and dedication to the business that will benefit our retail partners in the Great Lakes region,” said Barry Schrimsher, Vice President of Sales for Icebreaker USA.
The Agency currently represents Lole, Haiku bags and Pistil hats.

About Icebreaker
Launched in 1994, Icebreaker was the first company in the world to develop a merino fiber layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. There are now 10 distinct pure merino fabrics in the Icebreaker system – a system that includes covering underwear, mid layer, and outerwear.

Icebreaker is sold in more than 2,000 stores in 24 countries throughout Europe, Asia, Australasia and North America. Based in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from 120 high country stations in the country's Southern Alps to create edgy outdoor clothing that combines nature's work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare. In 2008 the company launched “Icebreaker Baacode,” a pioneering supply chain transparency program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.

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