Hydro Flask Selects Outside Media as its Public Relations Agency of Re

Hydro Flask partners with Montana-based team to deliver news effective October 1, 2010

Bend, OR--Hydro Flask® recently chose Outside Media to manage public relations for its line of double-wall vacuum insulated stainless steel bottles. The Montana-based Outside Media team will manage public relations and social media campaigns and work closely with the Hydro Flask team in Bend, OR for strategic communications about events, business developments and products.

Hydro Flask is a leader in advanced water bottle design and construction. Creating re-usable containers for hot or cold liquids, Hydro Flask has constructed a perfect bottle for any occasion. Continuing its innovation, this fall the company is expanding its unique double-wall vacuum insulation technology into other containers, such as growlers.

"It's so great to see our company grow, and we're thrilled that Outside Media will help contribute to our strength in the industry," says Hydro Flask CEO Travis Rosbach. "We saw the Outside Media team using Hydro Flasks for all their outdoor adventures long before we started working with them, so we know these guys get what we do and how we are working to advance our brand.”

Outside Media is located in Columbia Falls, MT, near Glacier National Park, Whitefish Mountain and Flathead Lake. Outside Media specializes in speaking to media professionals about outdoor specific brands to shape a compelling story. Outside Media heightens industry, community and media brand awareness of their clients on local, national and international levels through responsible and fascinating exposure. www.outsidemedia.com www.twitter.com/outsidemedia

Bend, OR-based Steel Technology™ formed Hydro Flask® in the summer of 2009 to create a beverage bottle that truly performs in every environment. The end result is a double wall vacuum insulated bottle that is BPA and toxin free. Using only high-quality 18/8 stainless steel that does not need a liner which can leach toxins, the bottles keep hot liquids hot for at least 12 hours and cold liquids cold for over 24 hours. Hydro Flasks are a stylish, durable, lightweight, reusable and 100% recyclable alternative to plastic bottles. The Company simultaneously launched FivePercentBack.org to offer a give-back program from proceeds of each flask sold to be put towards a charity selected by the bottle user. To learn more about Hydro Flask's commitment to the enhancement of life and earth, visit FivePercentBack.org.
www.hydroflask.com www.twitter.com/hydroflask www.facebook.com/hydroflask