Hydro Flask Launches New Website and Announces Ambassador Program

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Media Contact:

Natalie Dent

206.605.1802

natalie@campbellconsulting.com

For Immediate Release

Hydro Flask Launches New Website and Announces Ambassador Program

Both initiatives designed to reflect the current and growing brand

BEND, Ore. – November 19, 2013 – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has launched a new website and Ambassador Program. The new initiatives were designed to better reflect the high quality and adventurous spirit of the Hydro Flask brand as the company connects with existing fans and attracts new ones.

The new website reinforces Hydro Flask’s passion for the outdoors and for designing products that can perform in a variety of environments. Whether in a hot yoga studio or on a cold mountain summit, Hydro Flask will keep beverages at just the right temperature. The new website also provides its customers a better online experience, where they can engage with the brand, shop, access Hydro Flask’s charitable arm of 5% Back, and participate in the Hydro Flask social community to share their stories.

Hydro Flask is also pleased to showcase its new Ambassador Program, featuring a diverse, carefully chosen set of representatives that live the company’s brand values. The ambassadors are more than just professional athletes and craftspeople who happen to use Hydro Flask products – they are people who are passionate about their sport or trade, their Hydro Flask(s) and their community. The ambassadors span veteran professionals to up-and-coming athletes in the realms of skiing, snowboarding, ultra running, yoga, rock climbing, canoe sailing, stand-up paddle boarding, cycling, and cross-fit. Additionally, the ambassador team also includes craftspeople that bring passion and a pursuit of perfection to their trade, such as coffee roasting and craft brewing. Despite the diversity, all share the core values that reflect the Hydro Flask brand. Individual ambassadors include:

  • Dave Beech, Coffee Ambassador
  • Tonya Cornett, Brewing Ambassador
  • Joseph Encinia, Yoga Ambassador
  • Bridget Evans, Yoga Ambassador
  • Stephanie Howe, Ultra Running Ambassador
  • Matt Lyons, Cycling Ambassador
  • Justin Norman, Snowboard Ambassador
  • Marvin Otsuji, Deepwater Ambassador
  • Ryan Palo, Climbing Ambassador
  • Ian Sharman, Ultra Running Ambassador
  • Becca Voigt, Crossfit Ambassador
  • Lucas Wachs, Skiing Ambassador

For more information on the Hydro Flask Ambassador Program, visit http://www.hydroflask.com/ambassadors/.

“I believe these two initiatives help to show the world who we are,” said Scott Allan, CEO of Hydro Flask. “We’re a company that’s passionate about making high-performance flasks that can be used in any environment by people doing what they love to do, whether it be skiing, yoga or brewing beer.”

Lastly, another important aspect of the new website is the integration of Hydro Flask’s charitable arm, 5% Back. Now customers can access 5% Back directly, making it easier to learn about the charities Hydro Flask works with and to influence the allocation of donation dollars. Giving back is a core value of Hydro Flask and the company strongly believes that great flasks and great causes go together. Each customer can easily do their part by registering their purchase and selecting the charity they wish to donate to.

About Hydro Flask

Hydro Flask® began in the summer of 2009 with an epiphany on a Hawaiian beach, and became a reality in beautiful Bend, Oregon, one of the country’s premiere outdoor playgrounds. The company’s mission today is to save the world from lukewarm beverages.

Hydro Flask is now the award-winning* leader in high-performance, insulated stainless steel flasks and has recently expanded into the food and beverage industry with its food flasks and first and only double wall vacuum insulted 64 oz growlers. Using only high-quality 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable flask that keeps hots hot, colds cold, and is stylish, 100% recyclable and backed by a lifetime warranty.

Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, 5% Back, offers a giveback program that allows consumers to allocate a portion of their flask sales to a charity of their choice. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit 5% Back.

Note to Reporters: For high-resolution images of Hydro Flask products, please visit our online media library at: http://www.hydroflask.com/media/hf-media-library/index.html

CONTACT: Hydro Flask

www.hydroflask.com

www.twitter.com/hydroflask

www.facebook.com/hydroflask

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