Hydrapak Expands Partnership Reach with UltrAspire - SNEWS

Hydrapak Expands Partnership Reach with UltrAspire

OEM Cements Reversible Reservoir as Premier Choice among Pack Manufactures

Hydrapak, a leading global supplier of active-lifestyle hydration equipment, today announced their role as OEM provider for niche pioneer Elite Creators, LLC and UltrAspire. UltrAspire's Surge and Omega Hydration packs, slated to be available in February 2012, will feature Hydrapak's two-liter Reversible Reservoir.

This partnership is the latest collaboration in which the Oakland-based company has assisted brands as a technical advisor and by supplying premium hydration products for their specific pack designs.

“Working with Hydrapak is a great opportunity for us,” said Bryce Thatcher, President of UltrAspire and pioneering designer of trail running equipment, “Through this collaboration we can both develop a relationship of quality and innovation, as well as discover the next great designs for the future.”

“We are excited to welcome UltrAspire to our list of partners,” said Hydrapak's Director of Sales, Matt Patterson, “Ultraspire has already attained cult status within the ultra community, demonstrating their capability to create a variety of innovative products that consumers value and trust. We are honored to collaborate with them in their product design process.”

The partnership with UltrAspire expands the impressive list of premium manufacturers that integrate Hydrapak hydration components into their designs — including Salomon, DaKine, Vaude, Nathan, Backcountry Access, EVOC, Oakley, Columbia, Fox, Ogio, Kriega, Scott, BMW, KTM, Berghaus, Geigerrig, and The North Face.

These partnerships demonstrate the evolving dynamic of the hydration category, which has found new energy and excitement with increased brand participation and product offerings.

About Hydrapak
Created in 2001, Hydrapak, creators of innovative and advanced hands-free fluid delivery systems, was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak produces a lineup of custom built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak is also an OEM for top manufacturers specializing in consumer, commercial and military purposes. To view all drink systems and components, bottles and hydration packs visit www.hydrapak.com or call 510.632.8318.

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