Human-powered Adventurers Wanted for Kahtoola’s 14th Annual Uphill Virtual Event

100% of Proceeds to Benefit Friends of Camp Colton Environmental Education Program
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Flagstaff, Ariz. (Feb. 2, 2021) – Gain some elevation in the New Year and help a great cause by joining Kahtoola, creator of award-winning MICROspikes®, EXOspikes™ and NANOspikes® brand traction, at their 14th annual GORE-TEX Kahtoola Uphill event. This year’s race is virtual and registration is now open for adventurers of the human-powered persuasion who want to run, walk, ski, hike, etc. and join the fun from wherever they call home, benefiting Friends of Camp Colton’s youth environmental education programs.

Kahtoola Ambassador and 2020 Uphill participant Mirna Valerio

Kahtoola Ambassador and 2020 Uphill participant Mirna Valerio

Event registration is easy and participants are encouraged to sign up by Feb. 19 (registration fee $25). Entrants then choose to complete one of two challenges between Feb. 20-28, 2021:

1) Sign up for the Bob Gore Discovery Climb as an individual or team of four. The goal is to get outside and record as much elevation gain as possible over nine days (racers can download the Strava app to easily keep track of time/elevation).

2) Alternatively, racers can test their grit with the Lumberyard Brewing Company Ultimate Challenge. Climb and descend 2,100 vertical feet as fast as humanly possible, in celebration of Kahtoola’s 21 years of dedication to outdoor adventures.

Let the adventures begin! Racers can rally friends and family to support their efforts with donations through event completion on Feb. 28.

“We are fired up to start 2021 with a virtual event that encourages people to get active outside in their own neighborhoods while supporting the next generation of environmental stewards,” said Danny Giovale, founder and owner of Kahtoola. “This year we’ve added the Bob Gore Discovery Climb to the Uphill, in memory of my uncle, Bob Gore. His scientific discoveries led to the creation of GORE-TEX and his enduring legacy is one of science-based inquiry, meaningful innovation, invention, and making a positive difference in the world - we are immensely proud to celebrate Bob’s contributions and honor his legacy in this way.”

Awesome prizes await for both race categories, including fastest and best dressed awards, plus fantastic fundraising incentives. All proceeds from race donations and the coveted Golden Ticket raffle ($100 tickets now for sale, only 100 available) benefit Friends of Camp Colton and support life-changing experiences in nature for kids.

2020 Kahtoola Uphill event in Flagstaff, Ariz. 

2020 Kahtoola Uphill event in Flagstaff, Ariz. 

Check out a video message on the Uphill from Kahtoola’s founder Danny Giovale. And for full event details, to sign up, make a donation or buy a raffle ticket, please visit: https://runsignup.com/Race/AZ/Flagstaff/GORETEXKahtoolaUphill.

About Kahtoola:

Since 1999, Kahtoola has been creating reliable gear that makes the outdoors more accessible and rewarding. Kahtoola’s flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance in wintry locales around the globe. Every product from hiking crampons to running gaiters are thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures and improve communities, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.

Media Contact:
Alli Noland
Terra PR
307-733-877
AlliN@terrapublicrelations.com

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