How Do You GU? Panel Events Announced for Interbike

Chris Carmichael, Rebecca Rusch lead line-up for Vegas informational panel discussion

In accordance with GU Energy Labs ongoing commitment to building better – and better informed -- athletes, the company has introduced two “How Do You GU?” panel discussions for Interbike 2012.

The storytelling and education-based initiative provides real-life information to competitive and recreational athletes alike from a range of speakers, including Chris Carmichael and Rebecca Rusch.

All panel discussions will be held live at the GU booth at Interbike, booth #7073

Panel One: A Conversation on Performance: How to Conquer Your Bucket List -- Wednesday September 19th, 3-4pm
Join Chris Carmichael and Rebecca Rusch for a live Q&A session to talk about training and racing insights, and the importance of sports nutrition. Hear about the evolution of performance in endurance sports—from power-based training approaches to nutrition strategies. Chris and Rebecca will pull from their own experiences during this interactive conversation to bring context and meaning to the topics. Learn key tips and techniques that you can use immediately, and what it will take to conquer your bucket list.

Panel Two: The Endurance Lifestyle -- Thursday, September 20, 3-4pm
Get a behind-the-scenes look at how to use performance nutrition to lead an endurance lifestyle, one where health, fitness and performance are everyday pursuits leading up to raceday. Rebecca and Brian will discuss their training and nutrition stories and strategies while taking your questions about what it takes to dial performance nutrition.
Thursday September 20th, 3-4 PM PT

For more information contact or visit


GU Rocs Leadville

GU Energy poured athletes, support staff and fuel into the Leadville 100 Mountain Bike race last weekend, and came out of it with stellar results.Three-time defending champion and GU-sponsored rider Rebecca Rusch defended her title for a record-setting fourth straight win, more

GU Energy Labs Announces 2016 Athlete Roster

GU Energy Labs today announced its stellar lineup of athlete ambassadors – ranging from amateur runners to World Champion triathletes – who demonstrate the importance of performance nutrition and strategic nutritional planning. Some of the athletes highlighting the 2016 roster more

GU Announces New Gel Flavors

GU Energy Labs today announced two new gel flavors to the revamped line-up of their integrated nutrition system of Hydration, Energy and Recovery products. The new GU Energy Gel flavor is Big Apple, and like all of the newly-formulated gels in the GU lineup, it contains no more

Interbike Forms Exhibitor Advisory Panel to Facilitate Feedback

FOR IMMEDIATE RELEASE Interbike Forms Exhibitor Advisory Panel to Facilitate Feedback on Annual Trade Show Panel is part of ongoing effort to increase interaction with exhibitors and retail attendees  SAN JUAN CAPISTRANO, Calif. - February 21, 2011 -Interbike today announced the more

GU Announces 2009 Sales Data

Berkeley, CA--GU Energy Labs, in concert with the Leisure Trends Group, today announced strong 2009 sales results. According to Leisure Trends Group's RetailTRAKâ„¢, GU leads or is coming on strong in just about every product category they serve across all distribution channels more

GU Energy Labs Announces Newest Products

GU Energy Labs today announced the release of two new delicious products: Chocolate Peanut Butter Energy Gel and Black Cherry Chomps. Chocolate Peanut Butter is the follow-up flavor to the hugely successful Salted Caramel Gel, released in mid-2013, and is the newest “GU Gives” more

GU Energy Labs Announces Two New Flavors

GU today announced the release of two dynamic new flavors to its Energy Gel and Roctane Energy Gel product lines.Cucumber Mint Energy Gel carves a new path in the company’s product line, offering a refreshing lightness to the performance-tested formulation of 450mg of amino more

GU Energy Partners With Rebecca Rusch

GU Energy is proud to announce that effective today, it is the exclusive nutrition sponsor of the world's greatest female endurance cyclist, Rebecca Rusch. Known as “The Queen of Pain,” Rusch, 43, has showcased her world-class fitness in an astonishing range of sports, more

OIWC Announces Seven Interbike Events

SEPTEMBER 12, 2011 – Outdoor Industries Women's Coalition (OIWC) is pleased to announce seven events at the 2011 Interbike show. Most events will take place at the official Women's Lounge, which will showcase the latest trends in women-specific designs while providing haven more