321 East Main Street Â¬â€“ Suite 408
Bozeman, Montana 59715
January 17, 2008
For immediate distribution
Hot Shirts With a Cool Message
BOZEMAN, Montana â€“ Al Gore would wear these shirts.
â€œHis recent Nobel Prize underscores our message,â€ says Darwin Design Clothing co-founder Otto Pohl. â€œWe can stop global warming if we maintain a positive attitude.â€
Darwin Design unveiled its complete line of pro-environment shirts today in advance of the Outdoor Retailer Winter Market. The much-anticipated latest designs, printed on American-made organic cotton shirts with low-impact water-based dyes, feature a blue whale with the tagline â€œre-think bigâ€ and a sea turtle above the words â€œlive gently.â€
â€œThe threat of global warming is actually an opportunity,â€ says co-founder Anne Sherwood. â€œWe can all make little differences that add up and make our country stronger.â€
Darwin Design donates 10% of all proceeds to non-profits that combat global warming.
Based in Bozeman, Montana, the company has created a force for positive thinking about global warming that has resonated with Americans frustrated by the politicized, negative spin surrounding the issue.
â€œClimate change is an issue we feel passionate about and this is an effective way to spread a global message on a local level,â€ Pohl says. â€œEvery person out there wearing our shirts becomes a billboard for change.â€
Other popular designs feature an African penguin and an Arctic polar bear, each with the tagline â€œstart global cooling,â€ a green tree frog above the phrase â€œbe green,â€ and a Bengal tiger with â€œsustainable is attainable.â€
Darwin Design shirts are designed, printed, and manufactured in the United States.
For more information: Please visit Darwin Design Clothing at booth #59086 during Outdoor Retailer from January 23-26. You can also visit the company website at www.darwindesignclothing.com or contact Otto Pohl at firstname.lastname@example.org or 800.807.4628.